Michael Rubin

Again, what I think Fanatics was best at originally was taking care of the average sports fan, of which there's billions of. But the problem is when you have billions of people that are sports fans, there's so many niches. And what we didn't do as a good job is in the niches. Now we're so focused on thinking about each customer segment separately. Yes. And that's a big opportunity itself.

Again, what I think Fanatics was best at originally was taking care of the average sports fan, of which there's billions of. But the problem is when you have billions of people that are sports fans, there's so many niches. And what we didn't do as a good job is in the niches. Now we're so focused on thinking about each customer segment separately. Yes. And that's a big opportunity itself.

That's a big growth opportunity for

That's a big growth opportunity for

First of all, in our biggest business, the fan group business, our business is only about 15% women's and about 12% kids. It's 50% bought by women.

First of all, in our biggest business, the fan group business, our business is only about 15% women's and about 12% kids. It's 50% bought by women.

So they're controlling the purchase power. So let's not forget they are, I'd say, the most important person, you know, in the household. Thanks. Okay.

So they're controlling the purchase power. So let's not forget they are, I'd say, the most important person, you know, in the household. Thanks. Okay.

So the way I think about it is the population represents our fan base, right? Because we have 115 million customers. And so we have every type of customer, you know, buys, bets, collects with fanatics. So we need to have a workforce that represents our fan base. Okay. Yes, you do. And by the way, if you think you're going to get there without working at it,

So the way I think about it is the population represents our fan base, right? Because we have 115 million customers. And so we have every type of customer, you know, buys, bets, collects with fanatics. So we need to have a workforce that represents our fan base. Okay. Yes, you do. And by the way, if you think you're going to get there without working at it,

Like it takes real work and we're not near good enough at it. Like we have the workforce that most represents our fan base today than we ever have. We're not near enough good at it. Like we got to keep getting better at it. We got to keep developing people. So yes, we work very hard at it because I think it's in our best interest of how we build a better company.

Like it takes real work and we're not near good enough at it. Like we have the workforce that most represents our fan base today than we ever have. We're not near enough good at it. Like we got to keep getting better at it. We got to keep developing people. So yes, we work very hard at it because I think it's in our best interest of how we build a better company.

It will be more successful if our workforce resembles our fan base.

It will be more successful if our workforce resembles our fan base.

So I want them to learn work ethic from me. I wanted them to see how fun what I do is. What my daughter said to me, and it was actually one of the proudest moments I've had with her. She said last year at the end of the summer, we went and grabbed dinner one night. She's like, dad, I just want you to know, like we have so many friends that are like influencers. She goes, I want to build.

So I want them to learn work ethic from me. I wanted them to see how fun what I do is. What my daughter said to me, and it was actually one of the proudest moments I've had with her. She said last year at the end of the summer, we went and grabbed dinner one night. She's like, dad, I just want you to know, like we have so many friends that are like influencers. She goes, I want to build.

She actually, she's dying to do what you do. She wants to build a fashion brand. She wants to be the entrepreneur that builds it. And she wants to be well-known for building a great business. And for me, what I wanted to do is just live out her dreams. Of course you do. That's all any father wants. Yeah. By the way, she just hit me on the way in two collabs we have to do.

She actually, she's dying to do what you do. She wants to build a fashion brand. She wants to be the entrepreneur that builds it. And she wants to be well-known for building a great business. And for me, what I wanted to do is just live out her dreams. Of course you do. That's all any father wants. Yeah. By the way, she just hit me on the way in two collabs we have to do.

She's always telling me about collabs that we should do together. And by the way, she'll tell me like, this person's hot. You got to check this person out. You should do stuff with them. So yeah, like I'm learning from her all the time. And I love those conversations.

She's always telling me about collabs that we should do together. And by the way, she'll tell me like, this person's hot. You got to check this person out. You should do stuff with them. So yeah, like I'm learning from her all the time. And I love those conversations.