Michael Rubin

Well, I could look back to a bunch of things we did in the past where it didn't. Relentlessly enhance the fan experience. And now we're going back and we're saying, we're re-questioning everything we've ever done to say, how do we be better?

Well, I could look back to a bunch of things we did in the past where it didn't. Relentlessly enhance the fan experience. And now we're going back and we're saying, we're re-questioning everything we've ever done to say, how do we be better?

Everything has to go into that brand purpose of relentlessly enhance the fan experience. When we started the sports betting business, we said, hey, if we give you back money in every bet that you make, you can use anywhere on our platform. The other thing we do is players get injured in sports all the time. If a player gets injured in the first quarter of a game, we cancel that bet.

Everything has to go into that brand purpose of relentlessly enhance the fan experience. When we started the sports betting business, we said, hey, if we give you back money in every bet that you make, you can use anywhere on our platform. The other thing we do is players get injured in sports all the time. If a player gets injured in the first quarter of a game, we cancel that bet.

We're the only person that does it. So what are people saying? FNAX is the most rewarding sportsbook. And by the way, they're the fairest sportsbook. By the way, we've picked up, as of this month, I just saw this morning, we have about 7%, 7.5% of the market. We've been live for two years.

We're the only person that does it. So what are people saying? FNAX is the most rewarding sportsbook. And by the way, they're the fairest sportsbook. By the way, we've picked up, as of this month, I just saw this morning, we have about 7%, 7.5% of the market. We've been live for two years.

Okay? And we're now the distant third, but we're the third biggest online sports betting platform. From people telling me two years ago, I had no chance. Now, talk about sports betting. We made a gamble, my biggest gamble ever. I had no idea whether it would work or not. Still not 100% sure it's going to work or not. I said to people, hey, I'm making a billion and a half to $2 billion gamble.

Okay? And we're now the distant third, but we're the third biggest online sports betting platform. From people telling me two years ago, I had no chance. Now, talk about sports betting. We made a gamble, my biggest gamble ever. I had no idea whether it would work or not. Still not 100% sure it's going to work or not. I said to people, hey, I'm making a billion and a half to $2 billion gamble.

I think I'm going to be right, but I don't know. But you have to have the confidence to say, is this a big enough business I want to go after? And am I comfortable with what happens if it doesn't work? And so I know I'm a little all over the place in this answer. No, but you're not. I'm kind of walking you through how my brain thinks.

I think I'm going to be right, but I don't know. But you have to have the confidence to say, is this a big enough business I want to go after? And am I comfortable with what happens if it doesn't work? And so I know I'm a little all over the place in this answer. No, but you're not. I'm kind of walking you through how my brain thinks.

Yeah. So I would say I had the chance to start over again in 2011 with Fanatics. I wish I had that brand purpose then. Right. Because I think we'd be a better company today. Fair enough. I think in our online sports betting, iGaming business, we started with that mission. In the collectibles business, we started with that mission.

Yeah. So I would say I had the chance to start over again in 2011 with Fanatics. I wish I had that brand purpose then. Right. Because I think we'd be a better company today. Fair enough. I think in our online sports betting, iGaming business, we started with that mission. In the collectibles business, we started with that mission.

In the fangirl business, we started in 2011, we didn't have that mission. And I think now that we have that mission of everything we do has to relentlessly enhance the fan experience. We keep going back and saying, well, what doesn't and how do we change it? And so I think that's the fun part of building a business. Like, let me ask you a question. Skims is roughly how big today?

In the fangirl business, we started in 2011, we didn't have that mission. And I think now that we have that mission of everything we do has to relentlessly enhance the fan experience. We keep going back and saying, well, what doesn't and how do we change it? And so I think that's the fun part of building a business. Like, let me ask you a question. Skims is roughly how big today?

Okay. It's big. How many people, how many people didn't care about you five years ago and now saying they want to kill you? Oh, a lot. Right. Right now, when we're doing this, this podcast together, you got people out there looking at what's Emma doing? What's Jen's doing? You know, what's Kim doing? What are you guys doing? How do we kill these guys? You know, because you guys are winning.

Okay. It's big. How many people, how many people didn't care about you five years ago and now saying they want to kill you? Oh, a lot. Right. Right now, when we're doing this, this podcast together, you got people out there looking at what's Emma doing? What's Jen's doing? You know, what's Kim doing? What are you guys doing? How do we kill these guys? You know, because you guys are winning.

So that's, you're lucky to be in that position. But if you don't stay on your A game, you're going to be dead.

So that's, you're lucky to be in that position. But if you don't stay on your A game, you're going to be dead.

I look at everything. And let me tell you something. When I see something I like, I copy it as well. Okay? I'm proud of that. I'm so happy that you are honest about that. When I see a great feature, we're not doing that. Fucking do that.

I look at everything. And let me tell you something. When I see something I like, I copy it as well. Okay? I'm proud of that. I'm so happy that you are honest about that. When I see a great feature, we're not doing that. Fucking do that.