Michael Rubin
speaker
330 appearances
2 recordings
2 series
first heard Apr 2025
last heard May 2025
Michael Rubin’s voice in public audio — every appearance, attributed to the second.
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Appearances
Oh, I thought about it. But what would make me happy is to see you do something great with you know, one of those businesses and, you know, whether it's Nike or Target or whoever it is, it's like great things to come. And that makes me like so proud and happy that I could create a room in an environment where people could come together.
And look, I love bringing great people of all different backgrounds together. and watching great things happen. Okay. And that is something that I'm actually pretty good at because I have such a diverse group of friends and people trust me. And then they come in here and I think they're open-minded. No, you knew everyone in that room was someone you want to spend.
So whoever came up to you, you're like, hey, that's going to be good.
Oh, it's karmically beautiful.
Well, first of all, thank you. It's the truth. Number two, I will eventually call you for something and I know you'll help me. I don't know what it will be, but like that's just what family… I'll be waiting for the call. That's what family does for each other. I'll tell you, it's funny.
When we were talking about off-season yesterday and your husband and I were talking about this, he's like, yeah, you know, a lot of this is sourced in China. China's completely… I said… whatever it is, we'll figure it out. Like, it's all good. And by the way, if we need to lose money, you know, on the next launch or the next two launches, who cares? Like we're a big believer in your wife.
We're a big believer in Kristen. We're a big believer. Like, it's just like, we'll figure it out. Like you always think long-term in these things.
Yeah, I'm the most excited I've ever been. And the reason is, For, since 2011, I've always been saying it's coming, it's coming, it's coming, but it wasn't really here. Right. Now we have two major, well, we have a couple of major opportunities. The one is women's sports in general has so much interest from the whole world. And so it's, it's become a real business.
Like if I think about the WNBA's business five years ago versus today, I mean, what an incredible thing. league it's become. I look at what's happening in each of the women's sports. I think there's never been more excitement. Separately, like think about the woman's category of merchandise. We have sucked in that category. There's been so much. I'm glad you know. Yeah.
You know, as they used to call it, shrink it and pink it. Okay. And so when I- We know the people that did that. Right. So when I look at, you know, what you and Christian are doing, when I look at, you know, the Lululemon product that we're now carrying, when I look at, you know, the work we're doing with other people, it's because there's such a big untapped opportunity. Totally.
Again, what I think Fanatics was best at originally was taking care of the average sports fan, of which there's billions of. But the problem is when you have billions of people that are sports fans, there's so many niches. And what we didn't do as a good job is in the niches. Now we're so focused on thinking about each customer segment separately. Yes. And that's a big opportunity itself.
That's a big growth opportunity for
First of all, in our biggest business, the fan group business, our business is only about 15% women's and about 12% kids. It's 50% bought by women.
So they're controlling the purchase power. So let's not forget they are, I'd say, the most important person, you know, in the household. Thanks. Okay.
So the way I think about it is the population represents our fan base, right? Because we have 115 million customers. And so we have every type of customer, you know, buys, bets, collects with fanatics. So we need to have a workforce that represents our fan base. Okay. Yes, you do. And by the way, if you think you're going to get there without working at it,
Like it takes real work and we're not near good enough at it. Like we have the workforce that most represents our fan base today than we ever have. We're not near enough good at it. Like we got to keep getting better at it. We got to keep developing people. So yes, we work very hard at it because I think it's in our best interest of how we build a better company.
It will be more successful if our workforce resembles our fan base.
So I want them to learn work ethic from me. I wanted them to see how fun what I do is. What my daughter said to me, and it was actually one of the proudest moments I've had with her. She said last year at the end of the summer, we went and grabbed dinner one night. She's like, dad, I just want you to know, like we have so many friends that are like influencers. She goes, I want to build.
She actually, she's dying to do what you do. She wants to build a fashion brand. She wants to be the entrepreneur that builds it. And she wants to be well-known for building a great business. And for me, what I wanted to do is just live out her dreams. Of course you do. That's all any father wants. Yeah. By the way, she just hit me on the way in two collabs we have to do.
She's always telling me about collabs that we should do together. And by the way, she'll tell me like, this person's hot. You got to check this person out. You should do stuff with them. So yeah, like I'm learning from her all the time. And I love those conversations.
Showing 161–180 of 330 · page 9 of 17
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