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Michael T. Roberts

๐Ÿ‘ค Speaker
180 total appearances

Appearances Over Time

Podcast Appearances

Freakonomics Radio
670. Beeconomics 101

There was a popular brand of olive oil in the store, and I was having lunch with a prospective student from my class.

Freakonomics Radio
670. Beeconomics 101

She told me she was an olive oil connoisseur, and she loved olive oil.

Freakonomics Radio
670. Beeconomics 101

That's why she wanted to take the class.

Freakonomics Radio
670. Beeconomics 101

I asked her what her favorite brand was, and she says, oh, I've tested all of them.

Freakonomics Radio
670. Beeconomics 101

This is the particular brand I'm most convinced is the best olive oil.

Freakonomics Radio
670. Beeconomics 101

It just so happened that I knew that that olive oil was like the worst brand on the market.

Freakonomics Radio
670. Beeconomics 101

And I didn't have the heart to tell her.

Freakonomics Radio
670. Beeconomics 101

Never tell a connoisseur that they have bad taste.

Freakonomics Radio
670. Beeconomics 101

There's a trick, though, for those people out there who want desperate to know the chances their olive oil may be adulterated.

Freakonomics Radio
670. Beeconomics 101

You look at the label.

Freakonomics Radio
670. Beeconomics 101

Olive oil products are required to show...

Freakonomics Radio
670. Beeconomics 101

all of the countries of origin.

Freakonomics Radio
670. Beeconomics 101

And I'm telling you, do not buy olive oil that comes from more than one country because you just increase your chances.

Freakonomics Radio
670. Beeconomics 101

It doesn't mean it's adulterated, but you increase your chances because the more it's blended, the more it's played with, the chances of it being adulterated are greater.

Freakonomics Radio
670. Beeconomics 101

So if you have single-source olive oil,

Freakonomics Radio
670. Beeconomics 101

You're probably in a pretty good position.

Freakonomics Radio
670. Beeconomics 101

And it's hard to tell through tasting because olive oil can taste differently depending on the region.

Freakonomics Radio
670. Beeconomics 101

You have more of a bite, for example, from northern Italy.

Freakonomics Radio
670. Beeconomics 101

And so sometimes the real bite, people think, wow, that's bad olive oil.