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Michael von Roeder

๐Ÿ‘ค Speaker
123 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

I had no money when I started the company.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

It was one hundred and sixty million dollars, which is the size of the IPOs.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

The latter.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

The latter.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

And then I jumped in, let's say, in a difficult place.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Yes, I do.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

He sits at my board and I actually meet him next week for lunch.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So it's all good.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

No, actually it was, I took over the company with 30 people.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

It's now 30 again, but the people are different mostly.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

We make buildings interactive.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

We usually start with accessing the building because that's usually the first interaction with the building.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So we do digital access control and from there we bring in sensors and actors like, you know, heating valves and temperature sensors and we control the lighting.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So what we're trying to achieve is an interactive experience with the building so you can

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

enter you can book your meeting rooms you can receive your amazon package you can receive your groceries and so on and we do that with an open platform because we believe in the future it's not going to be like the ge or siemens doing all that with a proprietary solution but it's you know many folks can contribute so we work lots with other startups who provide their apps and we integrate with them and so on and we make money well first of all we do our own hardware uh so we make money with that and the margin sorry the margin on that business is what

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Well, 50% right now, but actually in my ideal world, I would give away the hardware for free and just make money with the second part, which is a SaaS model.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

So you pay basically, let's say, I don't know, 10 bucks per door per month.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

If you have one door, if you have more doors, like we have customers who have 200 doors, obviously you pay less.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

And then you can add additional sensors and actors and you pay per unit, you connect to the IT platform.

SaaS Interviews with CEOs, Startups, Founders
1474 Advantages of IoT+SaaS with $2.5m Revenue CEO of Senorberg

Average is difficult because it really ranges from one door to thousands.

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