MichaelAaron Flicker

what's the best deodorant and now comes out a lot of options ai is guiding you to your choice the game is changing quick and those brands that have a strategy to be optimized for ai search we used to call it shannon and rich seo search engine optimized we now have a whole field called aio

artificial intelligence optimized so that your brands and products are recommended by AI agents when it comes time for that.

But let's say that's on the bleeding edge.

Let's say that that's the very small percent, but a good leading indicator of where we're going.

Today, most buying decisions are still made by humans.

And insofar as the buying decisions are being made by humans, we are susceptible to our natural human instincts.

So brands and businesses that understand those human insights, those psychological biases, are going to be more likely to get people to buy their products and buy them more often.

So insofar as we are listening to this podcast in 2026, I feel real good that we are having people make their buying decisions for the most part, and these human biases are at play.

Once we have AI agents and others really giving us a wildly curated down set of options, or maybe saying this is the best compression sock money can buy,

how much decision-making are we doing as buyers?

And that's a very exciting and interesting place for brands to grow into.