Michel Gagnon

So basically, we were providing content recommendations on the publisher website.

The following year, they added, let's say, an ad sponsor revenue to the mix.

So basically, instead of just recommending publisher articles, we were also adding ads to the mix.

And then the company grew, really focused on the German speaking market.

And in 2014, WPP came in and acquired a company.

And it was great, obviously, for the founders.

I was not there at the time, but it really helped the company scale internationally.

So, you know, starting in 2014, we were able to expand globally.

And right now we're operating in more than 25 markets.

No, I joined in 2016.

So I joined and I was in charge of international markets.

As you mentioned in your brief intro with my bio earlier, I did a lot of international business at Bombardier, but also at PwC.

I helped a lot of companies or advised companies expand internationally.

So when I joined, I was at PwC Germany and I decided to to join a company and I was in charge of international markets.

I took over as global managing director in July.

I would say, I think in business in general is, you know, you need to focus on customers and you need to deliver value.

And, you know, delivering value to customers sounds a bit like a big buzz, corporate buzzword.

But ultimately, that's the name of the game.

I think what has happened in the past years is that some companies have

they took the money and they delivered clicks.