Michel Gagnon

So you still need these specialists, these guys who really know the market and can afford to develop the technology.

So I think providing the real top-notch technology is key.

And the other thing is it doesn't mean that you cannot offer different options to publishers.

Publishers can go through a variety of channels to get their advertising dollars.

What we're seeing also with publishers is that they're putting a lot more emphasis on other revenue streams, which is what I mentioned we're also focused on.

A lot of publishers are now investing in increasing subscriptions.

I think the New York Times last year, the year before, revenues from subscription surpassed revenue from advertising.

Is that a threat to you guys?

Not really, because I think we have the technology that can help them do this as well.

Oh, really?

We offer real-time analytics.

So basically, publishers can see exactly how their content is performing.

And basically this technology originally was developed to help publisher optimize their homepage.

But we're tracking a lot of KPIs that can help them actually track subscription conversion.

That's right.

Because we can track it.

We can track the effectiveness of the paywall real time.

No, not at the moment because it's more something that we've been developing like in recent months and we see the trends and we have the technology.

So we're working on it right now and it's not, you know, our biggest revenue driver.

Is it free?