Michel Gagnon

big revenue stream that they're developing.

We don't.

Basically, we offer the technology.

We offer publishers the technology so that they can capture part of that trend.

There's a lot of growth in branded content, content marketing in general.

Again, we're offering a solution

Um, and, uh, we, um, you know, we, we have a relationship with advertisers, so we help them reach whatever targets that they, uh, they, they, they, they, they, they want to achieve.

Yes, but again, it depends on how you position yourself.

What we're doing at this stage is really focusing on publishers who are trying to get that money directly.

And I think, ultimately, what we're offering, as I said, we're a tech company.

Um, I personally don't want to get involved into the content creation.

I think there's a lot of other people who's, you know, who are really good at it, like publishers or even, you know, some specialized agencies.

Don't you have to get that business though?

Well, we are.

I mean, we can be in different ways.

So as I said, if I'm approaching a publisher like the New York Times, who has his content creation studio, I would be part of that group.

um how should i say of that uh of that deal right because i'm providing the technology and the the the distribution uh so that they can uh you know be efficient and and really help brands reach your objectives uh so that's one way to do it as i said we're also part of the wpp uh and and group m they have they have lots of of agencies who are also creating content

So it's not our core business, but I think with the tech we have, we're really well positioned to play in that space.

Recently, I reread Rework from the founders of 37signals.

It's a tongue twister.