Michel Van Velde

The interesting bit is I grew the agency organically and I was not able to offer both PHP, .NET, Java, multiple content management systems, high-end.

We do a lot of campaigns, for example, but we are not serving every single market.

We've been focusing on fast-moving consumer goods and the healthcare industry, so several verticals.

But becoming part of the Interactive Group gave me the possibility to serve all markets with all kinds of technology and serving all clients.

from low-end to high-end global clients.

Favorite business book.

Well, the interesting bit is it's not a business book.

It's a book which I advise to every single entrepreneur.

It's called I'm Okay, You're Okay.

It's a book about transactional analysis on how to communicate effectively.

That's been serving me a lot in terms of negotiation but also internally with my colleagues.

Well, I've always been a fan, a great fan of Richard Branson, you know, because he's very adventurous.

I'm adventurous myself.

I drove from Amsterdam to Beijing, China once in my life.

I set up an expedition myself where he flew across the Atlantic in a balloon.

So there's a couple of similarities, but he did it on a larger scale than I did.

No, I didn't have a crash landing, no.

My favorite tool?

Online tool.

Well, for me personally, it's LinkedIn because that's how I get my business, you know, by creating a lot of connections and everything.