Michelle Morfett

That's always, if I'm talking to someone, they'll throw an excuse out straight away.

It's like, I just don't want to hear it.

You know, like, oh, you don't have time, make time.

Everyone has time for the things that they want to do.

So stop talking about it and just get started.

I think personal brand is so important just with AI and everything being fake.

Everyone wants to see a real personality.

So I'm lucky because I'm in hospo baking.

People like baking at home.

But I can see how it'd be harder for, say, if you were like a builder or...

Like a hairdresser or things like that.

But if you have skills that you can share online, it's not going to stop people from using your service too.

So say if you're a painter and you wanted to do like a personal, like social media kind of brand thing, you could literally teach people how to paint, paint a wall, do something online.

And because when you say are doing DIY, you're going to start like searching for DIY things on Google, like what paint you might like, even if you're thinking of using a painter.

But then you get served those videos on social media because you've been searching on Google.

So even though you're probably not going to paint your own wall, you're going to see people who have businesses in that field.

And then you're going to become friendly or the parasocial relationship with them.

So when you need a service like that, you're going to go to them because you think you know them.

I did exactly that with Mikey and his mortgage advising because I see his content.

So he's on the top of my brain for mortgage advising.