Michelle Weise

Yeah.

No, it's super interesting because obviously it can generate a lot of writing.

Right.

But when I look at the content at first, I was I was amazed.

Right.

And just sort of kind of trying to understand what I was grappling with.

But when you deal with more and more of the generations, you see the sort of repetition.

You see the kind of lack of tone or the mixtures of tone.

And you don't know how to fix it unless you have some understanding of how to edit.

So it's that technical skill coming into play.

But I think what's really exciting and what you mentioned, which is if you're doing a job that you see as becoming obsolete, then there's something missing.

And I think what's really exciting about this moment is...

In the past, whenever we've had automation and you've talked about sort of technology displacing something, yes, it's been true.

But really only since ATMs have we seen like a full displacement of a role and that actually generating new creative forms of labor.

And so you saw actually banking do a really good job of turning into a services industry.

because this idea of just giving out money could be automated.

And they did it in a way where they also trained up their workforce to take on those new skills.

And so actually the person who just earned a Nobel Prize in economics, Daron Acemoglu, he actually has called this so-so automation.

Ever since that moment in time, we've only had so-so automation.

So the automation has been poor enough that we always have to keep humans in the loop.