Mick Hunt

What's the core element?

Love that.

And another thing that I know you coach and teach also is something I'm proud of.

I do a lot of work with emotional intelligence and leaders.

And the first two pillars of emotional intelligence is self-awareness, self-recognition.

And I know you've written a dynamic book that talks about self-reliance.

I did not know that there were seven rules of self-reliance.

But I do want to talk to you about that.

One, what was the initial intent of saying, yeah, I'm going to write a book about this.

I want to start there.

This is a masterclass right here.

There's so many places that I want to go unpack and unplug.

But I want to start with where we just were, which is the brand reputation.

Yes.

And I think especially in leaders and in companies today,

They forget that their personal brand is almost as more important than the business brand because we're in a time now where, yeah, I love Nike.

I do a lot of things with Nike, but it's the people that I actually do business with.

It just so happens that Nike is a product.

And I think we miss that so much.

as leaders, as entrepreneurs, that we think big brand, but we forget who we are as individuals is the most important brand.