Mick Hunt

Like it's that same type of philosophy.

And then I went to the school of Eddie Hartman again a couple of years ago.

And I know everybody that's listening or watching needs to hear this part of the conversation that Eddie and I are going to have.

Because you taught me about recurring revenue models.

It's it's I don't even want to say it's a fad anymore.

I mean, everyone has a community now.

If you're on social media, everyone has some type of recurring thing that they're offering.

Even celebrities now have access programs and things that are on a recurring basis.

deal.

And I didn't understand it.

Well, I'm sorry, I understood conceptually.

But again, I didn't understand how to price it.

And I didn't understand the long journey, the long view of it, because I did something that Eddie taught me not to do, which was I put myself in the buyer's seat too long, meaning I

I thought how I would buy and because I probably wouldn't join a community, I said, no, it's not going to work.

But there's a billion people in community, so obviously communities work.

So I launched a community, but I thought about the recurring revenue strategy and

Eddie, bro, I would tell you 60% of my whole portfolio income comes from a recurring revenue strategy that I needed you to break down for me.

So I'd love for you to talk through the power of recurring, in particular subscriptions, because I think everyone could figure out some type of subscription model that works for them.

But I'd love for you to talk through that strategy as well, because I owe you that.

Wow.