Mick Hunt

Like that's the business strategy right there in and of itself.

Absolutely.

Absolutely.

Well, Eddie, I want to deep dive and go into this book because I have a lot of questions and a lot of praise I want to give you.

But for those that are watching or listening, let's talk through the title of the book.

And then more importantly, what made you say this book needs to be seen?

Yeah, sure.

Let me start there.

So I'm going to let the viewers and listeners in on some insight here.

You know, Eddie, we were talking offline and I was telling you how, you know, I've been fortunate.

You're such a huge mentor.

And I didn't want to tell you everything specifically why, but now I do.

And I want the viewers and listeners to know.

With you and my other mentor, Damon John, and my best friend and mentor, Robert Irvine, the three of you have taught me something about pricing your services and Chris Voss with negotiating your pricing.

But what you specifically taught me was how to have dynamic pricing.

And I want you to talk through pricing.

a little bit what you and your firm do, and I know it's also laid out some in the book, but I would say where entrepreneurs that are in the professional services, even those that have products, where we all struggle, and I'm including myself in this, where we all struggle is we think our value is X, but sometimes we get afraid that people won't pay for X because we haven't shown enough value.

And what

You taught me was one, Mick, you're never going to figure it out till you figure it out, essentially.

But there is a method to say or to project what your value is dynamically.