Mick Hunt

But I do want to talk to you about that.

One, what was the initial intent of saying, yeah, I'm going to write a book about this.

I want to start there.

This is a masterclass right here.

There's so many places that I want to go unpack and unplug.

But I want to start with where we just were, which is the brand reputation.

Yes.

And I think especially in leaders and in companies today,

They forget that their personal brand is almost as more important than the business brand because we're in a time now where, yeah, I love Nike.

I do a lot of things with Nike, but it's the people that I actually do business with.

It just so happens that Nike is a product.

And I think we miss that so much.

as leaders, as entrepreneurs, that we think big brand, but we forget who we are as individuals is the most important brand.

Can you talk to the viewers and listeners about that?

I'm over here taking notes because it is so powerful.

One of the things that you said, I literally just did a video on and now I'm going to have to maybe not put the video up because I don't want you to think I took it from you.

But people follow people.

They don't follow companies.

I literally just did a whole message on that, too.

Because I don't think people understand enough the impact of just.