Mick Hunt

And I think especially in leaders and in companies today,

They forget that their personal brand is almost as more important than the business brand because we're in a time now where, yeah, I love Nike.

I do a lot of things with Nike, but it's the people that I actually do business with.

It just so happens that Nike is a product.

And I think we miss that so much.

as leaders, as entrepreneurs, that we think big brand, but we forget who we are as individuals is the most important brand.

Can you talk to the viewers and listeners about that?

I'm over here taking notes because it is so powerful.

One of the things that you said, I literally just did a video on and now I'm going to have to maybe not put the video up because I don't want you to think I took it from you.

But people follow people.

They don't follow companies.

I literally just did a whole message on that, too.

Because I don't think people understand enough the impact of just.

who they are now, social media is the new PR.

Like you don't, you can be your own publicist today.

You can be your own marketing agency today.

You can tell your own story today.

And this is where I know you also, I don't throw the term genius and guru out enough, but you are that when it comes to storytelling.

Talk to us about how storytelling for yourself is impactful in today's world too.

Totally agree.