Mike C-Roc

beyond what you even actually feel about yourself so you become like this it's wild because when i started doing this i would go to events and people would want to take selfies with me and and my family would be with me and they'd be like what is this this is crazy like why do they want to take a picture with you we don't even want to take a picture with you um just weird stuff even people are like you know even earlier they're like i i know that that guy's somebody but i don't know who it is but i'm gonna get a picture of you

beyond what you even actually feel about yourself so you become like this it's wild because when i started doing this i would go to events and people would want to take selfies with me and and my family would be with me and they'd be like what is this this is crazy like why do they want to take a picture with you we don't even want to take a picture with you um just weird stuff even people are like you know even earlier they're like i i know that that guy's somebody but i don't know who it is but i'm gonna get a picture of you

beyond what you even actually feel about yourself so you become like this it's wild because when i started doing this i would go to events and people would want to take selfies with me and and my family would be with me and they'd be like what is this this is crazy like why do they want to take a picture with you we don't even want to take a picture with you um just weird stuff even people are like you know even earlier they're like i i know that that guy's somebody but i don't know who it is but i'm gonna get a picture of you

But see, I was good at branding my like my last name. If I said Sirocco, it wouldn't work. Yeah. So I branded C-Rock. Yep. And then it made recognition really easy. So people started coming up to me all the time and I was like, there's something here. And I didn't let it get to my ego. I just realized that I have something that I can document and build for other people.

But see, I was good at branding my like my last name. If I said Sirocco, it wouldn't work. Yeah. So I branded C-Rock. Yep. And then it made recognition really easy. So people started coming up to me all the time and I was like, there's something here. And I didn't let it get to my ego. I just realized that I have something that I can document and build for other people.

But see, I was good at branding my like my last name. If I said Sirocco, it wouldn't work. Yeah. So I branded C-Rock. Yep. And then it made recognition really easy. So people started coming up to me all the time and I was like, there's something here. And I didn't let it get to my ego. I just realized that I have something that I can document and build for other people.

And so when we started doing this now, so repurposing contents one. Number two, this is the most powerful thing ever. Every show I would go on. Within a week or two, I would get on a 15-minute call with the host. And I would set it up while I was still here. And I would show interest in the host on that call. It wasn't about me at all.

And so when we started doing this now, so repurposing contents one. Number two, this is the most powerful thing ever. Every show I would go on. Within a week or two, I would get on a 15-minute call with the host. And I would set it up while I was still here. And I would show interest in the host on that call. It wasn't about me at all.

And so when we started doing this now, so repurposing contents one. Number two, this is the most powerful thing ever. Every show I would go on. Within a week or two, I would get on a 15-minute call with the host. And I would set it up while I was still here. And I would show interest in the host on that call. It wasn't about me at all.

It was all about, hey, what are you working on right now that's got you excited? What's the vision that you have going forward? Challenges are you dealing with right now? And I would ask these questions and actively listen. And then it would allow me to help them, connect them with someone, make a suggestion, whatever.

It was all about, hey, what are you working on right now that's got you excited? What's the vision that you have going forward? Challenges are you dealing with right now? And I would ask these questions and actively listen. And then it would allow me to help them, connect them with someone, make a suggestion, whatever.

It was all about, hey, what are you working on right now that's got you excited? What's the vision that you have going forward? Challenges are you dealing with right now? And I would ask these questions and actively listen. And then it would allow me to help them, connect them with someone, make a suggestion, whatever.

And it expanded the network drastically because people would give the shirt off their back if you showed interest in them. Nobody does that.

And it expanded the network drastically because people would give the shirt off their back if you showed interest in them. Nobody does that.

And it expanded the network drastically because people would give the shirt off their back if you showed interest in them. Nobody does that.

He's great at it. Love it. Now, here's the other thing. So not just podcasts. Then I carried this over, and I was like, you know what? I call these 15 minis, these calls. 15 minis work across the board. So I was like, if it works with podcast hosts, I'm going to start reaching out to people on Instagram. And I call them perfect strangers.

He's great at it. Love it. Now, here's the other thing. So not just podcasts. Then I carried this over, and I was like, you know what? I call these 15 minis, these calls. 15 minis work across the board. So I was like, if it works with podcast hosts, I'm going to start reaching out to people on Instagram. And I call them perfect strangers.

He's great at it. Love it. Now, here's the other thing. So not just podcasts. Then I carried this over, and I was like, you know what? I call these 15 minis, these calls. 15 minis work across the board. So I was like, if it works with podcast hosts, I'm going to start reaching out to people on Instagram. And I call them perfect strangers.

So I set up a system through Instagram where I can scrape Instagram for the target audience. I send out 50 to 60 messages a day. you know, letting them know that, man, their content's great. I appreciate their content and I'd love to connect more. And then they respond and I lead them to 15 minis and I have calls.

So I set up a system through Instagram where I can scrape Instagram for the target audience. I send out 50 to 60 messages a day. you know, letting them know that, man, their content's great. I appreciate their content and I'd love to connect more. And then they respond and I lead them to 15 minis and I have calls.