Mike Carruthers

Well, it also seems to me, just my observation, that one of the factors, and as you say, it's multi-factored, but one of the factors is just how much food people think

it takes to make a meal that portions are huge and that the quality of the food has you know people eat out more they eat out they eat bigger portions they eat fattier foods and they think that's normal and and back in the 50s and the 60s people didn't eat that way they ate at home they ate smaller meals and in fact i was remember talking to someone about how

when they updated the joy of cooking, they changed a lot of the recipes where it used to be serves six.

Now it serves four.

It's the same recipe.

There's a phenomenon that I've noticed.

Maybe I heard someone talking about this, but we eat what's put in front of us.

In other words, I will sometimes, if I'm in a hurry or don't want to cook, I'll have a frozen entree.

There's always some in the freezer.

I'll have it.

They're not very big.

They're fairly small.

They're not a lot of calories.

But when I'm done eating it, I feel satisfied because I have eaten the whole meal already.

But if I had cooked a whole meal, the servings would likely be much bigger, and I would eat more calories, I would eat more food, because that's what I would put on the plate.

So I can feel satisfied with a smaller meal if that's the meal.

I will feel satisfied with a bigger meal and eat the whole thing if that's put in front of me.

Well, this is a big topic.

Lots of people are concerned about it.

And I would imagine that in your work, you've developed some hacks, some ideas that people could use to put to work to make it easier.