Mike Feldstein

So outdoor pollution is your mold, your pollen, your allergens, the rubber from the tires, the chemicals, the factories, just like general pollution.

Then indoor air pollution is all the off-gassing from the furniture, the carpets, the flooring, the paints.

Pretty much anything manufactured has an off-gassing period.

Pets, cooking, cleaning products, the list really, really goes on.

And if you think about homes,

We've, since the 70s in particular, we started building our homes, optimizing them for energy efficiency.

Yeah.

So the problem is we're trying to keep the cool in in the summer and the warm air in in the winter.

But the problem is we keep everything in.

So we have all the outdoor air comes in, the pollen, the allergens, the mold, the pollution.

Then we all have the indoor pollutants.

And our homes are basically like Tupperware bags.

Like they're like little plastic bags or Tupperware boxes.

So everything gets trapped inside.

Here in Austin, when we do allergy testing in the spring, if we test someone's carpet or even like a couch material, there's typically more pollen inside than outside, even on a bad allergy day.

So you see like a bad allergy day, they're like, stay inside, stay inside.

You're like...

You have just as much, if you weren't filtering your air and cleaning your surfaces well, you have just as much allergens, if not more, indoors than outside.

And outside, we have the sun, UV light, we have the wind, the rain, and the trees.

Those four things make up nature's air purifier, which is the real air purifier, which is also why our logo is a tree.