Mike Hosking

But, you know, the vast majority of people do the right thing.

Okay.

The hmm thing.

Is there any actual evidence, you know, cold hard evidence that telling me not to fall off a ladder via an advertising campaign actually works?

So we've been tracking the impact of have a hmm for about five years.

When we first launched it, about 15% of people said it caused them to think before they did something.

That's now up to 30%, so it's doubled.

We want that to be much higher.

I think, interestingly, the proportion of people who said it's prompted them to think about someone else and helping them to stay safe

has gone up from just 9% to 21%.

So they're just numbers.

I think what I see and hear is people do use it.

Sometimes it's as a bit of a joke, you know, I wish I'd had a hmm, but actually we want people to have that hmm beforehand.

The vast majority of injuries are preventable.

There's a lot of research around how preventable they are.

We just need everyone being really mindful.

Okay, good to catch up.

Megan Mayne, boss of ACC.

Got to have a word about this confidence business in just a moment.

7.20.