Mike Hudack

know something happened and we were in a bunch of whatsapp groups and went viral because we've been in some stage of that thing in a bunch of places around the world for like a year and a half two years now the company's only two and a half years old we've been talking about it we've been posting screenshots and animations and finding our people around the world who are like interested in it and like helping them find us so that

know something happened and we were in a bunch of whatsapp groups and went viral because we've been in some stage of that thing in a bunch of places around the world for like a year and a half two years now the company's only two and a half years old we've been talking about it we've been posting screenshots and animations and finding our people around the world who are like interested in it and like helping them find us so that

know something happened and we were in a bunch of whatsapp groups and went viral because we've been in some stage of that thing in a bunch of places around the world for like a year and a half two years now the company's only two and a half years old we've been talking about it we've been posting screenshots and animations and finding our people around the world who are like interested in it and like helping them find us so that

like before we went viral in Kenya, we had like a few hundred people there who loved the product already. And like my co-founder went down to Nairobi and gave a talk at a conference and, and it all happened kind of like when he was down there and a couple other people from the team. And there were people at the conference coming up to him and being like, I'm so proud of you.

like before we went viral in Kenya, we had like a few hundred people there who loved the product already. And like my co-founder went down to Nairobi and gave a talk at a conference and, and it all happened kind of like when he was down there and a couple other people from the team. And there were people at the conference coming up to him and being like, I'm so proud of you.

like before we went viral in Kenya, we had like a few hundred people there who loved the product already. And like my co-founder went down to Nairobi and gave a talk at a conference and, and it all happened kind of like when he was down there and a couple other people from the team. And there were people at the conference coming up to him and being like, I'm so proud of you.

Like, I feel like I built this thing with you, you know, like I'm like, couldn't happen to a better product or whatever, you know? And they, they like, I think, you know, felt like they helped us build it and hopefully they continue to feel that way because we kind of found each other as we were creating this thing.

Like, I feel like I built this thing with you, you know, like I'm like, couldn't happen to a better product or whatever, you know? And they, they like, I think, you know, felt like they helped us build it and hopefully they continue to feel that way because we kind of found each other as we were creating this thing.

Like, I feel like I built this thing with you, you know, like I'm like, couldn't happen to a better product or whatever, you know? And they, they like, I think, you know, felt like they helped us build it and hopefully they continue to feel that way because we kind of found each other as we were creating this thing.

Yeah, I think that totally works. And, you know, it all depends on who your audience is, like who you're trying to reach and what you're trying to do. A bunch of them are going to be on TikTok. And like, you know, that's a great way to get them into the funnel. And you can just like watch the top 10 clips at any given time and be like, okay, I'm going to like emulate this format.

Yeah, I think that totally works. And, you know, it all depends on who your audience is, like who you're trying to reach and what you're trying to do. A bunch of them are going to be on TikTok. And like, you know, that's a great way to get them into the funnel. And you can just like watch the top 10 clips at any given time and be like, okay, I'm going to like emulate this format.

Yeah, I think that totally works. And, you know, it all depends on who your audience is, like who you're trying to reach and what you're trying to do. A bunch of them are going to be on TikTok. And like, you know, that's a great way to get them into the funnel. And you can just like watch the top 10 clips at any given time and be like, okay, I'm going to like emulate this format.

I know that the algorithm likes this right now. And I know a lot of people who are really successful at doing that right now. If you want to target like techie people, you probably want to do it on Twitter X. If you want to target salespeople, you probably want to do it on LinkedIn.

I know that the algorithm likes this right now. And I know a lot of people who are really successful at doing that right now. If you want to target like techie people, you probably want to do it on Twitter X. If you want to target salespeople, you probably want to do it on LinkedIn.

I know that the algorithm likes this right now. And I know a lot of people who are really successful at doing that right now. If you want to target like techie people, you probably want to do it on Twitter X. If you want to target salespeople, you probably want to do it on LinkedIn.

And there's a format and there's a way of thinking and a way of talking and a way of interacting, which is like native to those platforms. And you have to behave that way to be successful in them.

And there's a format and there's a way of thinking and a way of talking and a way of interacting, which is like native to those platforms. And you have to behave that way to be successful in them.

And there's a format and there's a way of thinking and a way of talking and a way of interacting, which is like native to those platforms. And you have to behave that way to be successful in them.

It's important. Oh, yeah. The first thing I'll say is that one of my favorite lines about this is, I think it's originally a Walt Disney quote, which is, we don't make movies to make money, we make money to make more movies. And Facebook co-opted this, and it's in the little red book, you know, which is, we don't make services to make money, we make money to make better services.

It's important. Oh, yeah. The first thing I'll say is that one of my favorite lines about this is, I think it's originally a Walt Disney quote, which is, we don't make movies to make money, we make money to make more movies. And Facebook co-opted this, and it's in the little red book, you know, which is, we don't make services to make money, we make money to make better services.