Mike Nellis

And the same thing with Rogan, like 90, maybe not 90%, but a huge chunk of Rogan's audience was not going to like Kamala Harris.

They were not going to agree with her.

But if she could reach 10, 15, 20%, it makes a big difference.

Like one of the things I try to remind my clients all the time is in every election cycle, we're bleeding white male voters.

That's just a reality of what it is.

And this last election, we bled young male voters, period, regardless of race.

But white men are the ones that are steering away from us.

We don't talk to them.

We don't go into their spaces.

We don't build up surrogates.

We don't offer policy solutions specifically to the problems that they're facing.

Now, to be clear, some people are going to like in the comments get mad at me and they're going to go, well, but the world is run by white men, Michael.

We don't need to do that.

And you're right.

The world is run by white men.

It's built for white men, to be clear.

But if we're bleeding votes...

with this constituency, even if we could get a fraction of a fraction of them back, you make it a lot harder for somebody like Donald Trump to win.

And if you want to bring back, let's say, like protections for Roe v. Wade, if you want to pass sensible gun control legislation, if you want to get this country back into a good position, you're going to need some of those folks to come back so that they can't elect the Marjorie Taylor Greene's, the Donald Trump's, the Tucker Carlson's of the world.

You need to get a lot of those folks back.