Mike Pesca
๐ค SpeakerAppearances Over Time
Podcast Appearances
My hometown of Miami is now the largest market in the country with the duopoly.
The person that owns the Fox affiliate also owns now the ABC affiliate, but he's only gonna have one news division.
And there isn't gonna be local news for the ABC affiliate.
It really is just sort of a digital channel that will just provide the ABC programming, which for most people in South Florida is football.
But what you're going to have is I actually think we're about three or four years away from what I call a la carte, where everything becomes a la carte, where you might have a local affiliate say, you know what, we want Savannah Guthrie in the morning.
We want, I want the Tony DeCoppo in the evening.
I want Meet the Press on Sunday, but I want CBS Sunday morning, right?
It's good.
I have a feeling we're going, in the same way we're watching this with people in our space here in the independent space, starting to license their content on a Pluto or on a Netflix or on Amazon.
I think we're about to see the same thing explode in the local TV affiliate market, which means-
We're going to find out, you know, how big of a brand is Good Morning America?
How big a brand?
I think today's show is pretty big.
You know, what about the Sunday morning programming, right?
Where the brands will matter more than the network itself that they appear.
The channel number is meaningless to my kids.
I have an 18-year-old and a 21-year-old.
They don't know the numbers.
They know News 4.
That's it.