Mike Ryan

You don't watch.

You don't keep watching the clips, right?

So maybe it is a YouTube subscriber thing, an Instagram and TikTok thing, and therefore I have aged out on it.

Is he telling the truth?

Like when he says, you have to understand, I'm always taking with a grain of salt anything a promoter says about anything because the job is to simply say things that get attention and it doesn't matter if they're true or not.

But the way that he's talking about this suggests a knowledge of something that I don't have knowledge of.

I really don't know anybody who watches this, but this is also the same guy.

You'll remember this is the same guy who came on our show 15 years ago and said, I promise you that within 10 years, UFC will be bigger than the NFL.

And obviously that's not what happened in any way.

No, but big on social, big on social is a pivot that everyone is making now.

Anybody, you see that the NBA, the NBA has hired a YouTube influencer, Kenny Beecham, is that his name?

where the next move for old media is to tap into whatever it is.

Kids make everything popular.

Young people make every single thing popular.

And it's a demo that you absolutely want, even though it's not the money demo.

Zazz looked it up during the break.

Michael Jordan's 72-win Bulls averaged 105 points per game.

The Oklahoma City Thunder averaged 119 points per game.

So we believe that people are going to – people who are averse to math, because I find that generally speaking, most people –

Sports fans included are just math averse.