Mike Schur

And that record will never be broken.

But the notion that there used to be on television these stars of this sort of a tonnage and wattage, and now in the fragmentation of everything, Joe, it's never been more valuable.

Oh, yeah.

And this is both kind of a point of pride for people, I think, who worked in sports.

And it's always been popular, but now it's like, holy crap.

Like everybody else wants a piece of this.

Yeah.

And specifically the NFL and that, you know, the recent, the schedule release, which now it's so funny.

Yeah, what do you think of the scheduled release now that it's like competitive comedy sketch writing?

What are we doing?

What are we doing?

It's like, it's a deliberate slow drip of information where you're like, the second Sunday night game is Bengals Cowboys or whatever.

Like, they are so powerful.

that they're able to do that and get news cycles out of so many little moments.

But it feels extremely risky to me because they are so cocky.

They are so cocky with the way they do it.

And at some point,

And some year, I don't know when, it's going to land like a thud.

People are going to not care in the way that they currently care.

And I just cannot believe the degree to which they dominate the news media with things that are not the sport.