Mike Schur

Is the theory that because...

they're talking to their friends about sports that, like, them seeing sad moments in sports movies makes them connect to their friends and so forth.

Like that was the larger... It's a hell of a monopoly that sports is running right now.

It really is.

An incredible moat, as they say in the world of business.

But I want to get to that mode, actually, because it's so interesting to think about fandom coming out of the pandemic.

Because in the pandemic, of course, this experiment that was unprecedented and otherwise impossible was run for the first time in which fans were not in the building.

Right.

Yeah.

And so if you're isolating the variable of like, so what's this business all about?

It's notable that the ratings went down.

Everyone was just like, this is worse.

Yeah.

And the games were happening with the same guys on the same courts and fields.

But it was the lack of the reaction.

It's the reaction video without the reaction.

It's just like, oh, we're just like watching this in a vacuum.

And I thought that was so telling about like what we're also even primarily maybe here for, even if we don't tell ourselves that.

We're here for other people to be here with us.

Well, not immediately.