Mike Shea

As someone who gets 40% of the new people who find my work, find it through YouTube. Right. I have pretty good data on this. And 40% of the people who find my stuff find it through YouTube. You're probably watching me on YouTube right now talking about this. And that's how a lot of new people find me is through YouTube. And I'm kind of screwed, right?

As someone who gets 40% of the new people who find my work, find it through YouTube. Right. I have pretty good data on this. And 40% of the people who find my stuff find it through YouTube. You're probably watching me on YouTube right now talking about this. And that's how a lot of new people find me is through YouTube. And I'm kind of screwed, right?

Because I don't have any insight into how the algorithm works. Very little. Obviously, make a good thumbnail, try to make something sticky, make a good title, get people curious and get people to come in and then make content that people want to see. Yes, I know. I've heard it all before.

Because I don't have any insight into how the algorithm works. Very little. Obviously, make a good thumbnail, try to make something sticky, make a good title, get people curious and get people to come in and then make content that people want to see. Yes, I know. I've heard it all before.

Because I don't have any insight into how the algorithm works. Very little. Obviously, make a good thumbnail, try to make something sticky, make a good title, get people curious and get people to come in and then make content that people want to see. Yes, I know. I've heard it all before.

We have recently seen, I'm now kind of moving from the convention and the talks that we had there into some stuff that we talked about there, but I'm going to talk to you about as well. So as you recall, in the last few weeks, there have been a number of YouTube creators for the RPG space who have lamented the fact that their channels have died or been dying and dying, have died.

We have recently seen, I'm now kind of moving from the convention and the talks that we had there into some stuff that we talked about there, but I'm going to talk to you about as well. So as you recall, in the last few weeks, there have been a number of YouTube creators for the RPG space who have lamented the fact that their channels have died or been dying and dying, have died.

We have recently seen, I'm now kind of moving from the convention and the talks that we had there into some stuff that we talked about there, but I'm going to talk to you about as well. So as you recall, in the last few weeks, there have been a number of YouTube creators for the RPG space who have lamented the fact that their channels have died or been dying and dying, have died.

People with hundreds of thousands of followers who are getting hundreds of views. So they're literally getting a thousand times fewer views than they have subscribers on the videos that they're putting out. Maybe not a thousand times, but at least a hundred times more. Yeah, a hundred times more, thereabouts, somewhere about that. Very few followers, very few views compared to followers.

People with hundreds of thousands of followers who are getting hundreds of views. So they're literally getting a thousand times fewer views than they have subscribers on the videos that they're putting out. Maybe not a thousand times, but at least a hundred times more. Yeah, a hundred times more, thereabouts, somewhere about that. Very few followers, very few views compared to followers.

People with hundreds of thousands of followers who are getting hundreds of views. So they're literally getting a thousand times fewer views than they have subscribers on the videos that they're putting out. Maybe not a thousand times, but at least a hundred times more. Yeah, a hundred times more, thereabouts, somewhere about that. Very few followers, very few views compared to followers.

And other people, so a few people have said, I'm leaving YouTube, right? Makes sense. Like, why are you spending a whole lot of time doing a thing that's not really that valuable? And then other people have said, well, you're just not doing it right.

And other people, so a few people have said, I'm leaving YouTube, right? Makes sense. Like, why are you spending a whole lot of time doing a thing that's not really that valuable? And then other people have said, well, you're just not doing it right.

And other people, so a few people have said, I'm leaving YouTube, right? Makes sense. Like, why are you spending a whole lot of time doing a thing that's not really that valuable? And then other people have said, well, you're just not doing it right.

You need, here are the things that you need to do in order to keep your YouTube channel healthy, or here's what you need to do on and so on and so forth. And all the advice comes down to YouTube harder, right? Do better at YouTube. Do the YouTube better. And my answer is like, that is a battle you are not going to win. I am not going to win this. One day I'm going to be hosed.

You need, here are the things that you need to do in order to keep your YouTube channel healthy, or here's what you need to do on and so on and so forth. And all the advice comes down to YouTube harder, right? Do better at YouTube. Do the YouTube better. And my answer is like, that is a battle you are not going to win. I am not going to win this. One day I'm going to be hosed.

You need, here are the things that you need to do in order to keep your YouTube channel healthy, or here's what you need to do on and so on and so forth. And all the advice comes down to YouTube harder, right? Do better at YouTube. Do the YouTube better. And my answer is like, that is a battle you are not going to win. I am not going to win this. One day I'm going to be hosed.

It could be this day because somebody's going to read it and the guy at YouTube's like, ooh, turns the dial down. And that's the end of that, right? That YouTube harder is not a good answer because that makes the assumption that YouTube will still be on your side and they're not. TikTok is not on your side. Instagram is not on your side. These platforms are not there to help you.

It could be this day because somebody's going to read it and the guy at YouTube's like, ooh, turns the dial down. And that's the end of that, right? That YouTube harder is not a good answer because that makes the assumption that YouTube will still be on your side and they're not. TikTok is not on your side. Instagram is not on your side. These platforms are not there to help you.

It could be this day because somebody's going to read it and the guy at YouTube's like, ooh, turns the dial down. And that's the end of that, right? That YouTube harder is not a good answer because that makes the assumption that YouTube will still be on your side and they're not. TikTok is not on your side. Instagram is not on your side. These platforms are not there to help you.