Mike Winn

Yeah.

It's funny for us, we have a business that suffers a little bit from the weather.

You can imagine using a drone in the winter when it's snowing or raining is just a worse value proposition than in the summer.

So that's something we definitely see is we have, if you imagine your farmers on the platform, for them, if you're in the Midwest, like a lot of our customers are, when they stop growing, they stop needing the products.

Well, I think the first thing, like obviously the initial response is like, hey, how do we get these customers to use the product all year round?

That'll be great.

Maybe they're building a barn or I don't know.

What we're thinking though is just like, hey, look, what you want to look at is just like, what do customers really want?

What do they want to do?

And if they only want to use the products for an amount of the year, fine, you can extend that.

We should.

But you've just got to build your products and package it and price it in the right way.

So that's one of the ways we're looking to address that.

Yeah.

Yeah, we definitely burn cash.

You can imagine this is an early space.

And there's an opportunity for us to become the category leaders here.

So we obviously making sure that we can get there.

We can go into 2018.

Yeah, no problem.