Minda Smiley

So...

More questions and answers at this point, for sure.

Yeah, I mean, I think it's a fair question.

And I think that probably explains why we are seeing the shrinking user base.

I think a lot of users just aren't seeing the value in it that they used to, especially as we see Instagram, TikTok.

Now YouTube really, really gained steam and just really take a chip away at time spent.

That's something we see in our own forecast at eMarketer.

I mean, we are seeing time spent on Snapchat decline year over year, at least in the US.

And we're seeing them try to fix that.

Really, that's why they're investing in things like games.

And we're seeing they introduced other features last year that are really just meant to get people

keep people on the app longer, but it is tricky.

Snapchat is really distinct in the social media landscape, which in some ways I think has worked to its advantage, but also has hurt it because it really kind of seems to struggle to keep up with the broader trends unfolding in the broader landscape.

Yeah, I think, you know, personally, I'm pretty much a skeptic when it comes to the smart glasses space in general.

I just think it's, you know, it still remains really niche.

And I think there's still a lot of uncertainty around to what extent it will ever hit mass adoption.

And I think, but, you know, even say it does take off, people do end up wanting these glasses.

Snapchat is still in a tough position.

I mean, it is competing with pretty much all the major tech giants who are investing in this space, who are pouring tons of resources in this space.

They all have a lot more money than Snapchat.