Miranda Kerr

So I'm sure you guys probably know about my mom.

When I was a teenager, she was diagnosed with tumors on her spleen.

And so as a family, we had to look at everything that we were putting not only in our bodies, but on our bodies.

And we learned that our skin is the largest organ, what you put on your skin sinks in.

And so we started reading this book called The Chemical Maze.

And it really shows you in layman's terms, like, you know, how there are so many unnecessary chemicals in everyday products, especially in skincare.

And especially because your skin is the largest organ.

That's where my...

my ideas, you know, really started coming in because I really was looking for certified organic skincare for myself and our family.

And I started creating products originally just for us.

And then when we got incredible results, I wanted to, you know, share it with everyone.

And I was like, everyone needs this.

And for so long, I was really running my business

I mean, I still do run my business as like a passion project.

Like this is just something I love to do.

And it's like sharing part of my heart with the world because I like grew this business from like a baby, you know, from scratch.

And every step of the way I've been involved in with the chemists, with the formulations and then with the packaging and with like every little detail about it.

with the crystal filtration process and then every word on the back of the packaging to kind of uplift the user when they're using the products and then all the science behind it.

And it's just been such an incredible experience

incredible journey to grow this company and to really see it thrive and to see people really understand and make the connection that there are so many things we can control like we can't control like we can't control when we go outside and you know there's pollution and whatnot but we can control like what we put on our skin and if you can get the results that you need in a way that's healthy for you then why wouldn't you it's kind of like a no-brainer and so that's why