Miriam Keegan

Yeah.

And this is where I personally have done it a bit differently this year.

I actually packed up all of my summer gear into boxes and put them up in the attic.

So when I was going traveling for work, for example, I got to go up and I was essentially shopping again.

But this time was like, oh, I forgot I had this piece.

And then even like, let's say the capris I'm wearing today, my mother was about to put them on Vinted and she was like, do you want these?

I was like, yes, saves me getting them on Vinted at another point.

So I just think we can be a bit more creative about it and just, yeah, I think really just take it a bit slower.

Yeah, I mean, Everlane has been copyrighted as claiming its radical transparency.

So it's a sustainable brand, mainly more known in the US than in Ireland.

And it has been making clothes for a good few years where they're...

They share the factory list.

They explain what the materials are, etc.

So they were trying to be as sustainable as they could possibly be.

But obviously, this now changes that trajectory quite a bit.

Yeah, well, I suppose everybody can be bought maybe in a sense, but they were in a lot of debt.

They were, I think, $90 million in debt and it was a $100 million deal.

So I think that was probably one of the reasons why.

But, you know, at the end of the day, I don't really care about what the brands are, what they're doing.

It's actually what it does to consumers at the end of the day that I really care about.