Miriam Keegan

So that's 50,000 kilometres the wool took to get to the consumer's hands.

And, you know, that's just the reality.

We don't have the raw materials in Ireland to be producing made in Ireland every garment.

And I know you had a segment yesterday about made in Ireland.

And, you know, I think we have to just examine this by zooming out, essentially, and understanding the system is fractured massively.

And we just have to take our time with the decisions we make with what we're buying.

Yeah, absolutely.

Like I'm even wearing today like a scarf around my belt because on Pinterest it's like...

the new thing.

But it's actually my late grandmother's scarf.

I was like, I know this is a fleeting trend, but I'm actually going to root now in the wardrobe between my mother's and my own and find something that I can use because I know that this trend will go and I'll have bought something new and I'm like, what am I going to do with it now?

So now I've kind of, and it's my own style.

So I just think people need to have that more creative flair to how they approach their fashion.

Oh, absolutely.

But I think it can be done in such a simple way.

Like you see all the marketing employees that they all do.

You know, you see the email campaigns that come in every single day into your inbox.

They're not treating you like a relationship.

They treat you as a statistic.

And because they know a certain percentage of the consumers that they send these emails to every day will convert into actual paying customers.