Mitch Calleran

Let's do it.

Yeah, that was in late 2016.

After six awesome years at Eventbrite, great learning opportunities on the sales team, then the marketing team, and finally the product team, I kind of got the confidence to jump ship and start my own thing.

Yeah, it's pretty straightforward.

We're a SaaS platform, so we charge our customers a monthly fee to access the platform.

And then we charge a transactional service fee as well when they make membership sales through Joinit.

Yeah, so we're a majority pure SaaS.

I'd say it's probably around 70%.

Our most popular plan is $29 a month, but we offer two discounts, one for nonprofits and then another annual discount.

And so it typically comes in around $22 per month to use it.

Uh, we have two big enterprise clients, um, but they're on, on advertised plans and just kind of custom deals where they needed more from the platform than what we offered, uh, to our default customers.

So we've set those up.

Uh, one of my big goals for 2019 is to get more customers that look like that.

So I left Eventbrite in Q4 of 2016.

And then we were open for business at January 1st, 2017.

Yeah, I'll answer the second part first.

I think for our first hundred and even extended a little bit today, it really was just being as scrappy as possible, talking to everyone, doing live chat, any lead that came through our door, offering to get on the phone, hearing what they're facing, what they need solved, really just scrapped our way to the first hundred customers.

Yeah, a lot of our first customers came through co-marketing.

We built some integrations with Eventbrite and MailChimp and Stripe and a couple other platforms and worked with them to do co-marketing blog posts, get listed in their directory, things like that.

And they were our first customers.