Mitch Rosen
๐ค SpeakerAppearances Over Time
Podcast Appearances
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You said that was a 10th rate hot dog stand owner.
George went impersonator and that I basically said, well, wait, I was here before George went before anybody knew he was.
We all have a Chicago accent.
And that's when I knew that we had something maybe good going.
But when I saw Terry Bores in the meeting.
I said, wow, you know, but then after the first three months, we got a zero in the ratings and everybody was baffled.
And Terry comes up to me, goes, you believe we got a zero in the ratings?
He asked me, do I believe it?
And I said, no way.
He goes, what do you mean?
I'm out four nights a week.
I can't buy a drink.
I mean, there's people telling me they're listening in their cars all day.
And so it doesn't make any sense.
And then they went down to Nielsen, Harvey Wells.
I remember in a couple of the score management guys went down to Baltimore.
And the Nielsen, as we found out, they messed up.
They had us rated for a 24-hour station.
So I never believed in the Nielsen book.