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Mitch Russo

๐Ÿ‘ค Speaker
222 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

All in the 25 to 50K range.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

I had set aside a half a million dollars of my own money just to invest in startups.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

But then other people joined me and then we started using our pool of money to invest in other companies.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

But the key of the company was Assist Ventures.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

So when we came in, we didn't just come in with money.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

We came in with a team.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

So I had my CFO with me.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

I myself, I'm a great strategist and help companies reorganize their business and create new business models.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

And I had a sales guy who was a super team builder and things like that.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

So when we came in, we did everything, everything we could to help the entrepreneurs.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

No.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

And the reason we didn't is because it was 1999, 1998, 99 when I got back here.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

And that's when I started investing.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

And it was shortly thereafter that the dot-com bust hit.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

So I actually jumped on board with a, um, with a client.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

So client turned out to be a zero stage capital in Cambridge, Massachusetts asked

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

hired me for a consulting assignment, figure out a new business model for one of their portfolio companies.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

I said, great.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

I came back and said, look, this isn't going to work the way you want it to work.

SaaS Interviews with CEOs, Startups, Founders
930 How a $10m Software Guy Ends up In Furniture Business and Tony Robbins

This has got to be the way we do it.