Mitch Russo
👤 SpeakerAppearances Over Time
Podcast Appearances
And I'll remember this phone call.
You'll appreciate this.
So I call my managing partner at Zero Stage Capital, fantastic guy.
And I said to him, look, things don't look good right now.
I still have about two and a half million of cash in the bank.
Of how much that you raised?
Four million.
I said, you should take it back.
I mean, honestly, it's and then he said, no, no, no, no, no.
You're you're an incredible entrepreneur.
You just go forward and you make this happen.
I said, OK, but if the market's not going to support it, it's just not going to make sense.
But he said, just do it.
So we did it.
And unfortunately I was right and the market did not hold up.
Uh, the furniture industry began to crumble at that point.
We lost stores, we lost manufacturers.
When the dust settled 18 months later, 30% of the industry had shut down.
We shut it down in 2002.
Okay.