Mohamed Fatah
👤 PersonAppearances Over Time
Podcast Appearances
So software and agency tools. So we have a music label, a creator agency for big creators, and then a platform as well. So I'm coming to that just in a bit. I know the focus topic. We made around $4.3 million last year, and basically my goal is to try to get to $100 million. What's the split between the three in terms of revenue?
So software and agency tools. So we have a music label, a creator agency for big creators, and then a platform as well. So I'm coming to that just in a bit. I know the focus topic. We made around $4.3 million last year, and basically my goal is to try to get to $100 million. What's the split between the three in terms of revenue?
So software and agency tools. So we have a music label, a creator agency for big creators, and then a platform as well. So I'm coming to that just in a bit. I know the focus topic. We made around $4.3 million last year, and basically my goal is to try to get to $100 million. What's the split between the three in terms of revenue?
$1 million for the creator agency, $1.3 million for the music label, and then the rest is on the brand side. My issue here is I got 40,000 creators, but only 1,000 are making money. And I've been kind of struggling between going on a SaaS model to be able to scale because when I do any social marketing, we get a creator that comes on board, but they don't make money right away.
$1 million for the creator agency, $1.3 million for the music label, and then the rest is on the brand side. My issue here is I got 40,000 creators, but only 1,000 are making money. And I've been kind of struggling between going on a SaaS model to be able to scale because when I do any social marketing, we get a creator that comes on board, but they don't make money right away.
$1 million for the creator agency, $1.3 million for the music label, and then the rest is on the brand side. My issue here is I got 40,000 creators, but only 1,000 are making money. And I've been kind of struggling between going on a SaaS model to be able to scale because when I do any social marketing, we get a creator that comes on board, but they don't make money right away.
So it's not like the longer it takes you to recoup your ad spend is not usually a good metric for scalability. So I'm kind of pivoting. Should I go into a SaaS model? where whatever I make from the creator, I'll just be like, hey, just pay me that price and I take 0% from you. And then I just charge the brands the commission to collaborate with those creators.
So it's not like the longer it takes you to recoup your ad spend is not usually a good metric for scalability. So I'm kind of pivoting. Should I go into a SaaS model? where whatever I make from the creator, I'll just be like, hey, just pay me that price and I take 0% from you. And then I just charge the brands the commission to collaborate with those creators.
So it's not like the longer it takes you to recoup your ad spend is not usually a good metric for scalability. So I'm kind of pivoting. Should I go into a SaaS model? where whatever I make from the creator, I'll just be like, hey, just pay me that price and I take 0% from you. And then I just charge the brands the commission to collaborate with those creators.
This way I can scale the business in a much faster. Say the last part again. So instead of me making percentages from creators, I provide them the same tools that a lot of them make money, and I keep 0%.
This way I can scale the business in a much faster. Say the last part again. So instead of me making percentages from creators, I provide them the same tools that a lot of them make money, and I keep 0%.
This way I can scale the business in a much faster. Say the last part again. So instead of me making percentages from creators, I provide them the same tools that a lot of them make money, and I keep 0%.
But then let's say they have to pay like 20 bucks a month.
But then let's say they have to pay like 20 bucks a month.
But then let's say they have to pay like 20 bucks a month.
But then I still make my money on the upside on the brand side by connecting them with these creators.
But then I still make my money on the upside on the brand side by connecting them with these creators.
But then I still make my money on the upside on the brand side by connecting them with these creators.
Switch to a subscription, yeah.
Switch to a subscription, yeah.