Molly McPherson

This is absolutely a brand collaboration, Instagram viral story.

You know, let's go to the beginning when Nick mentioned, you know, this is a family, you know, family has drama, but they're not a very typical family.

They're atypical, but they're acting like a lot of normal families out there.

It's somewhat reasonable when kids grow up and parents disappoint them that they can weaponize or use social media against them.

We see that happen all the time.

When it comes to the Beckham brand, however, it's as if Brooklyn knew exactly where to pierce the arrow.

He knew how to get at his parents and how to hurt them.

But it is still heartbreaking, you know, that you still have a family that's fractured right now.

But I do see a place out for Victoria and David as parents, because a lot of people out there can understand their point of view, how difficult it can be to raise kids in the spotlight.

There is a path forward.

But what's interesting is they're also doing something that a lot of

People at the center of a crisis or companies or corporations do when they're at the center of the crisis, they blame the Internet.

They blame the Internet.

And whenever I see someone blame the Internet or blame social media or cancel culture, it usually tells me they want to cover something or they know that there is some blame there, some truth to the matter.

Well, I'll say the brand Beckham doesn't die here, but it certainly changes.

They're a family who've weathered a lot of stories and rumors and they're still intact.

So now the brand can be a very relatable thing.

flawed family.

You know, the claims of her being this vitriolic mother-in-law.

She's not going to respond to it line by line.