Morgan Housel

And this was not hidden.

They didn't try to hide this, but I learned after I read it.

And after I read it, I said, this is one of the best business books I've ever read.

I learned that it was ghostwritten.

And they didn't hide that.

Interesting.

The same ghostwriter wrote Prince Harry's biography and Roger Federer's biography.

Very good ghostwriter.

But after I learned it was ghostwritten, it took away some of the magic that I had really cherished that book for.

And look, it's the same story.

It is his story.

But there's something very special about reading it and saying, like, I'm reading Phil Knight's words right now.

And when you learned you weren't, I'm like, ah, it kind of took it away.

Two years ago, Google came out with a product called Notebook LM.

which what it was is an AI product that would create a custom podcast for you.

So you go in and say, make me a podcast about the fall of the Roman Empire, about technology in the 19th century, whatever you want.

Or you can even upload a PDF and say, make me a podcast about this topic.

And it would spit out a perfect 10-minute podcast describing anything you want.

When that came out, I was like, this is the end of podcasts for people.

Everyone's just going to listen to their own custom podcast.