Myriam Sidibe

I spent 15 years of my career working on Lifebuoy, and this is what I've learned through persistence, failures and belief.

Real impact does not happen overnight.

It never happens alone.

And when you create value for both business and society, that's when real change happens.

And any one of us can do the same, which may sound impossible.

But in this playbook of not overnight, never alone, creating value in business and society, we have the playbook for success.

Now, I can already hear you say, well, that's easy.

It's a soap bar.

How difficult can that be?

Low-risk, benign, functional products.

But our playbook applies to any business.

Now, let me take you to South Africa, where one in three women face gender-based violence, where most murders are committed by intimate partners.

An unlikely ally?

A beer brand?

Well, Carling Black Label, long trusted by men, used that influence to confront toxic masculinity.

Since 2017, they've been driving their hashtag no excuses campaign and workshops in townships with grassroots organizations and redefining what manhood should be.

Strength through respect.

teaching men how to drink smartly.

And the results of that, 40 percent of men publicly standing up against gender-based violence and more brand love from women and men.

Now, we have not solved gender-based violence.