Myriam Sidibe

I always say that everything I've learned about building a mission-driven economy, I have learned from sex, soap and alcohol.

You know,

Strange bad fellows, yes, but they're at the front lines of inequality, culture and transformation.

And they've taught me that when you deal with what's hard and you do it ethically, then brands can be powerful engines for dignity and change.

Now, we have a chance to create the world we want to live in, a world where business doesn't perform just for optics.

We don't need to have many, many, many more chief marketing officers.

But what I need is for each one of you to unleash this inner chief mission officer.

You know, that person who's obsessed about driving positive impact for billions of people.

Because that's within reach.

But you can't do this overnight, not alone.

And by creating value for business and society, that's when we go from mission impossible to mission possible.

Thank you very much.