Myron Golden

Have you ever been to one of those webinars or a presentation or a live event or a summit or something where people actually pretend to be teaching you something while the whole time they're trying to sell you something? And so you're sitting there trying to figure out how much it costs? How many of you have ever had that and they wave their hands? This is not that.

Have you ever been to one of those webinars or a presentation or a live event or a summit or something where people actually pretend to be teaching you something while the whole time they're trying to sell you something? And so you're sitting there trying to figure out how much it costs? How many of you have ever had that and they wave their hands? This is not that.

Now, after I say this is not that, I say, not only is this not that, I'm going to tell you right now, I have something to sell you at the end. But, and I can tell you how much it is, it's $87,000. Now you don't have to spend any energy whatsoever worrying about if I'm going to sell you something or how much it costs.

Now, after I say this is not that, I say, not only is this not that, I'm going to tell you right now, I have something to sell you at the end. But, and I can tell you how much it is, it's $87,000. Now you don't have to spend any energy whatsoever worrying about if I'm going to sell you something or how much it costs.

Now, after I say this is not that, I say, not only is this not that, I'm going to tell you right now, I have something to sell you at the end. But, and I can tell you how much it is, it's $87,000. Now you don't have to spend any energy whatsoever worrying about if I'm going to sell you something or how much it costs.

So now you can spend all of your time evaluating what I'm teaching you to see if what I'm saying makes sense enough to you that you would want the learning to continue going so you pay me at the end. Does that make sense to everyone? Say yes. And so what I do is I say, okay, so here's what's going to happen. I'm going to teach you a lot of cool stuff.

So now you can spend all of your time evaluating what I'm teaching you to see if what I'm saying makes sense enough to you that you would want the learning to continue going so you pay me at the end. Does that make sense to everyone? Say yes. And so what I do is I say, okay, so here's what's going to happen. I'm going to teach you a lot of cool stuff.

So now you can spend all of your time evaluating what I'm teaching you to see if what I'm saying makes sense enough to you that you would want the learning to continue going so you pay me at the end. Does that make sense to everyone? Say yes. And so what I do is I say, okay, so here's what's going to happen. I'm going to teach you a lot of cool stuff.

In fact, in this challenge, webinar, whatever, in this challenge, I'm going to teach you more than you've learned in a lot of multi-thousand dollar courses you've bought. And so your job is to evaluate whether or not it's worth it. My job is to give you so much value. When I'm done, you don't want the learning to stop. Does that sound fair? Say, that's fair. That's fair. Excellent.

In fact, in this challenge, webinar, whatever, in this challenge, I'm going to teach you more than you've learned in a lot of multi-thousand dollar courses you've bought. And so your job is to evaluate whether or not it's worth it. My job is to give you so much value. When I'm done, you don't want the learning to stop. Does that sound fair? Say, that's fair. That's fair. Excellent.

In fact, in this challenge, webinar, whatever, in this challenge, I'm going to teach you more than you've learned in a lot of multi-thousand dollar courses you've bought. And so your job is to evaluate whether or not it's worth it. My job is to give you so much value. When I'm done, you don't want the learning to stop. Does that sound fair? Say, that's fair. That's fair. Excellent.

Give yourselves a hand for being here today. Now, when I do that, what happens is, I've taken away all of the things that they were going to use to resist my offer at the beginning. Right? Now, instead of them thinking, okay, what's he going to try to sell me? Okay, how much is it going to cost? And they're using all of that energy to distract themselves from everything I'm saying.

Give yourselves a hand for being here today. Now, when I do that, what happens is, I've taken away all of the things that they were going to use to resist my offer at the beginning. Right? Now, instead of them thinking, okay, what's he going to try to sell me? Okay, how much is it going to cost? And they're using all of that energy to distract themselves from everything I'm saying.

Give yourselves a hand for being here today. Now, when I do that, what happens is, I've taken away all of the things that they were going to use to resist my offer at the beginning. Right? Now, instead of them thinking, okay, what's he going to try to sell me? Okay, how much is it going to cost? And they're using all of that energy to distract themselves from everything I'm saying.

They don't have to use any of that energy for that at all. Now they can just evaluate it. They know how much it costs. And after I say it's $87,000, At the beginning of my presentation, they say, there's no way I'm paying that guy $87,000. In the middle of my presentation, they're thinking, man, I wish I had $87,000. By the end of my presentation, they're saying, I gotta go find $87,000.

They don't have to use any of that energy for that at all. Now they can just evaluate it. They know how much it costs. And after I say it's $87,000, At the beginning of my presentation, they say, there's no way I'm paying that guy $87,000. In the middle of my presentation, they're thinking, man, I wish I had $87,000. By the end of my presentation, they're saying, I gotta go find $87,000.

They don't have to use any of that energy for that at all. Now they can just evaluate it. They know how much it costs. And after I say it's $87,000, At the beginning of my presentation, they say, there's no way I'm paying that guy $87,000. In the middle of my presentation, they're thinking, man, I wish I had $87,000. By the end of my presentation, they're saying, I gotta go find $87,000.

And then, when I give them the price... I give them a reason that I'm going to do them a favor and maybe only charge them $30,000 or $50,000, whatever that price is for that thing. And I can create a reason to sell it to them for less because they don't know who I am and whatever else the other reasons I give them. But now I put all my cards on the table.

And then, when I give them the price... I give them a reason that I'm going to do them a favor and maybe only charge them $30,000 or $50,000, whatever that price is for that thing. And I can create a reason to sell it to them for less because they don't know who I am and whatever else the other reasons I give them. But now I put all my cards on the table.

And then, when I give them the price... I give them a reason that I'm going to do them a favor and maybe only charge them $30,000 or $50,000, whatever that price is for that thing. And I can create a reason to sell it to them for less because they don't know who I am and whatever else the other reasons I give them. But now I put all my cards on the table.