Nadia Power

So there was a thought process behind how I could be flexible and work for myself if I want to go back competing seriously.

Yeah, I think so.

I think I'd like to kind of be the one to maybe encourage more athletes to do that in Ireland because it's worked out really well for me.

I think content creation has become a great one for athletes now.

Like brands don't want to just sponsor you because you're good enough anymore.

Unfortunately, it's the athletes who are willing to share their story who also get that funding.

And I think you just need to look at it like it's hard to be a full time athlete.

So whatever you can do to to support that is necessary.

Yeah, no, I am by now.

I still could be more comfortable.

I think when I started Swifter first, I was still competing a bit more and I was kind of embarrassed to show that I was doing something different.

It felt...

a little bit outside of the grain of an elite athlete to do this and start my own business, especially a business for kind of everyday runners.

So I didn't really show myself for a long time.

But now I think that founder front facing content is doing really well.

And yeah, I guess he was going to advocate for your brand better than you.

So, yeah, I'm happy to.

Yeah, I do.

I studied marketing in DCU, so I do more of the marketing.

James is a lot better at numbers and does, to be honest, the boring operations stuff and also spends more time in the stockroom lifting boxes and stuff like that.