Naima Fatema

I have to acknowledge the bias.

I've come on this microphone before and I would say I've been pretty forthcoming with my opinions about how much influencers are really commercialising their weddings.

I will say a little caveat.

Weddings specifically, I do feel weirdly less offended by sponsored hens parties, bachelorettes or, you know, the surrounding events.

The wedding itself, definitely a bit on the nose.

But for some reason, guys...

I kind of loved it.

And it was like fully sponsored.

And I had never heard of the brand.

Oh, my God.

I'm trying to remember the name of the brand.

Oh, Swan Beauty.

I never heard of them.

Okay.

I'd never heard of them.

And I went on their TikTok and they don't have that many followers.

It's an AI-backed business.

They have like these amazing like mirrors that you get ready in and then they recommend different products or different skin.

Combinations backed by dermatologists, but it's very, very AI, very techie.

Yeah, they can do like skin analysis, which was one of the videos that she did with her mates on the plane.