Naima Fatema

So you had to like go separately and then like make your way into the festival as well, which I thought was interesting.

Little mushrooms as well.

And I'm just, is there something there?

They were the OG.

Yeah, I saw a bit of it.

And I also saw a lot of the rhetoric of like the power of saying no.

Like a lot of creators came out and said, you know, there have been brand deals I've gotten that I know would have been fun for the weekend, but in the long term was going to be bad for me.

So they didn't say Starbucks specifically.

They didn't call out any creators, but...

all the search terms seem to go to it.

Totally.

We'll see.

This is more of a brand, but I really liked the influences Spell took because Spell feels like it's so Coachella.

Very Coachella coded.

Yeah, that's like their style all the time.

So it's like that is their brand name.

How would you describe their style?

Whimsical, very, lots of textures, lots of tassels, quite like browns, whites, creams.

Kind of like a Western sort of skew, like lots of tassels.

Suede.