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The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Now Walmart, the closest peer to Costco, their associates make $17.50 an hour on average. And Amazon's warehouse workers get $22 an hour. So do the simple math here and Costco is paying double the industry average, 70% more than Walmart and $50. more than Amazon. $30 an hour is insanely high wages for the retail industry.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Okay, Costco, Walmart, Amazon, peers, buddies, pals, top 10 in the Fortune 500, and yet Costco is paying them twice as much, Jack? This would be like if Goldman paid their bankers twice as much as Morgan Stanley and JP Morgan. Oh, totally. I mean, over on Wall Street, people would be freaking out and spanking each other. Basically, Basically, Costco's paying more than Santa pays his elves, Nick.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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According to the Harris Poll, a record 23 million Americans are missing work today. That is one out of seven employed people are out of work today. And Nick, another 13 million of us showed up late to work today. One out of five employees are not getting employee of the week this week. No, they're not. Because one out of five Americans has a big case of the Super Bowl Mondays.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It's like the third Hilton sister dishing out goodies. But here's the wildest part about this story, Eddie's. Costco's entry-level pay after this pay raise is technically only $20 an hour, not $30 an hour. But so many employees have been working at Costco for so long, a decade or more, that the average worker pay is $30 an hour. And that illustrates Costco's great underrated superpower. loyalty.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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So Jack, what's the takeaway for our buddies over at Costco? Our favorite costs are the costs that pay for themselves. Yeah, it is. According to McKinsey, the turnover in retail is 70% higher than any other industry. And when someone quits, you have to recruit, interview, hire, train. That adds up to $1,500 per worker who leaves.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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So if you think about it, a $1,500 pay raise, that pays for itself if it prevents that worker from leaving. But at Costco's high wages, they don't just prevent you from leaving. They get you to stay for eight years on average. Eight years. Again, retail is famous for high turnover. It's considered a job, not a career. You don't stay there for more than a few months, typically.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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But at Costco, it is a career. The average employee stays for eight years. In dog years, that's 56 years. In retail years, that's a millennium, Jack. So Costco, they've done it since the beginning. They believe that higher pay for the workers makes for happier workers, which makes for happier customers too. But that loyalty also saves them on hiring costs long-term.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It's the cost that pays for itself. Jack, could you whip up the takeaways for us to kick off the week? TED Talk, which is a nonprofit, by the way, is looking for a new leader. Why is the TED brand so valuable? Because ideas are the currency of white-collar work. For our second story, Elon musked Twitter by cutting employees and costs by 80%, and now he's musking Washington, D.C.,

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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This story also explains a brand new stock market phenomenon, the power premium. And our third and final story, Costco pays double the rest of retail, 30 bucks an hour. And that doesn't just win loyalty. Oh, there is nothing Jack and I appreciate more than a cost that pays for itself. I think that's another way to describe girl math. A cost that pays for itself?

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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All right, first, the jobs report for the month of January came out. Only 143,000 new jobs were added. It was less than expected. But the unemployment rate somehow still fell to 4%. But we should point out the economic report people really care about these days, it's the inflation report, which drops this week on Wednesday. Second, e.l.f. Beauty stock is down 70% in just over six months.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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The stock is not beautiful anymore. No, and they blamed a lot of strange things. In January, it was one of the weirdest months they'd ever seen in cosmetics. First, the L.A. wildfire stopped cosmetics posts from happening on fear of appearing tone deaf. And because TikTok was almost sort of banned, influencers weren't posting their Get Ready With Me videos.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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As a result, Elf Beauty didn't get as many sales. And finally, Starbucks' new policy of hand-scribbling names on cups with Sharpies is resulting in lovely doodles and some awkward typos. Meanwhile, coffee prices hit an all-time high as Brazil is having a really bad crop. So your Starbucks is going to be more expensive, but charmingly, your name will be misspelled as... Is that a J?

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It's a G. I find that charming. Nick, it's Wick. It's Jack? I mean, Jack rarely gets misspelled. Jack Latte! Yak! Yak! It's a Yak Latte, Jack. Yak Latte. Now, time for the best fact yet. This one sent in by Courtney Diamond over in Seattle, Washington. Get this. The term artificial intelligence was actually coined way back in 1955. 1955, which means it's 70 years ago.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Ah, the Super Bowl Mondays. Symptoms include headache, tummy ache, a thing on your thigh, and a broken Venmo. Yeah, that burrito you ate last night? Mm-hmm. You're regretting it today, aren't you?

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It was coined by John McCarthy, a man who won the Turing Award, which is, I think, like a computer science award, basically deeming you like nerd of the year. Well, Jack- Can you sprinkle on some context to how long ago 1955 was? The Cold War was still in full swing. Rosa Parks had just refused to give up her seat on the bus. Disneyland opened that year, and McDonald's was founded in 1955.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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That's when we got the term artificial intelligence. It's wild how our minds can be 70 years ahead. Of our artificial minds.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Yetis, you look fantastic over there, whether you're at work or you're sick with a little bit of Super Bowl Mondays. Wait, wait. Nick, it's been 18 minutes. We got to wrap up. Oh, we do. We do. Yetis, drop down and give us five stars. Help grow the show. Tell someone. H-Y-H-T-B-I-Y. And thank you for coming to our desktop.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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And before we go, a happy birthday to legendary Yeti Samantha Barber, turning 23 in Detroit, Michigan. And happy birthday to Olivia Bakhtil in Philadelphia, who's a former Michigander. Go blue. And Kiowa Lewis is turning nine years old in Virginia Beach, Virginia. Happy birthday, Kiowa. Happy birthday, Kaya. And happy 37th birthday to Bree Thomas from Princeton, Texas.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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But at least she looks younger than her husband. Am I right? It's true. Congrats, Bree. And Bhavika Tilwani is turning 39 years old in Plymouth, Minnesota. She's in India for the birthday, so her family is eating her cake right now. And happy 16th birthday to Keeve Curling in Ulaanbaatar, Mongolia. We just wanted to say it again because it is incredible how many Yetis there are in Mongolia.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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We've got a huge Yeti community. Happy birthday, Keeve. And finally, a shout out to Cameron Thomas from Mount Airy, North Carolina, who launched a podcast every day. He's casual. If you know, you know. This is Jack. I own stock of Netflix and Disney. Nick doesn't own stock of either of those.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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And even wilder, the number of Americans missing work today is 20% higher than last year's Super Bowl. So apparently the Super Bowl flu was more contagious this year. We got a reason. We'll tell you in a second. But Nick, when it comes to the illness, there's some trick plays you can pull off with your boss. Yeah. You could pretend to be sick, but you aren't actually sick.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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If you like the best one yet, you can listen ad-free right now by joining Wondery Plus in the Wondery app or on Apple Podcasts. Prime members can listen ad-free on Amazon Music. And before you go, tell us a little bit about yourself by filling out a short survey at wondery.com slash survey.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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There's also what we're calling a VP sneak. You work from home, but you're barely working from home. But we think we know why more people are calling in sick today than any other Super Bowl Monday. And the reason is the Philadelphia Eagles. Philadelphia sports fans, they ride if they don't win. But they also ride if they do win. Either way, no one from Philly is working today.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Welcome back. It is Monday, February 10th. And today's pod is the best one yet. This is a T-boy. The top three pop business news stories you need to know today. All right. Seatbelts are fastened. Bags are... I didn't check anything, but I will see you in 24 hours, man. Nick is flying to Vermont tomorrow for a surprise visit to me.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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For our first story, TED Talks, the legendary speaking event, is looking for a new CEO and they're inviting anyone to audition. But before you apply, you should know that TED Talks may actually be the deepest media business we have ever seen. It all started with a simple question. Not for TED Talk, but that's how every TED Talk begins. Yeah, every TED Talk, every TED Talk.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Otherwise, it's going to be a whole month. This is going to be quality T-boy together time. I have a nice little 48-hour itinerary with you. This is lovely. I think the dinner reservations look great. I'm already going to prepare some bottles for you guys. I'm ready to roll again. Put me to work. Yeah, we're going to Head of the Wood and we're going to Ben & Jerry's. Don't give it away.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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And that's when my journey truly began. Now, I always assumed TED was the name of the founder, but it's actually an acronym. It stands for Technology, Entertainment, and Design. And every TED Talk is a journey. It is a vision. It is a profound speech. of profoundness. Profundity. Yes, profundity.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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TED Talk is a company that runs speaking events in which one brilliant person talks about their one specific area of expertise. Like a TED Talk on saving the world or the power of introverts or the power of lizards. Any of those would apply. There's a lot of TED Talks at this point. Bill Gates has done one. Brene Brown, His Holiness Pope Francis, they've all done TED Talks.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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They have, and it all began 40 years ago as a conference, but now the TED Talk is basically its own genre. And there's different styles. There's the pacing philosopher. There's the zany genius. There's the casual billionaire. You know it's a TED Talk when you hear it because, Jack, they have the really critical... causes, but then the dramatic inflections to keep your attention.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Did you know that there's a rule of TED Talks that they cannot go longer than 18 minutes? Yeah, if you know this yet, there's the 18-minute rule of every TED Talk. Why is that, Jack? That's the scientifically optimal amount of time to go deep, but not lose the audience's attention.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It's long enough to go deep on the history of cockroaches, but short enough to keep you interested in the history of cockroaches. But here's the news. TED Talks is looking for a new CEO. The guy who's been leading the company for 25 years is also choosing his successor in classic TED Talk style. The next CEO of TED Talk is going to be whoever has the best idea for the future of TED Talk.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It's basically an audition, and they're taking applications. The CEO left his email address. You should ping him. But besties, Jack and I jumped in T-boy style. We whipped out a PowerPoint presentation and we found a bigger story here on TED Talks, the business. This is a shockingly deep media business that generates an estimated annual revenue of $100 million.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It's a wild evolution because TED Talk began as a secret conference exclusively for rich patrons, but now it's an open, complex media company. First, they have the annual TED conference, which always takes place in Vancouver. $10,000 tickets, and you get to see Sam Altman speak in person on the future of AI taking over the world.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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There's also the TED membership, which gets you access to a newsletter and other events ranging from $5 to $500 a month. So you can see that video of Mel Robbins reminding you that you're sabotaging your own happiness. Now, TED Talk's mission is to be open. They want to offer their content for free, but they also need to make money, which makes YouTube perfect.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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In the meantime, Jack, three stories. What do we got on today's pod? For our first story, TED Talks, the legendary speaking event, is accepting applications for a new CEO. But TED Talks is actually the deepest media business we've ever seen. For our second story, Elon's mission to shrink and disrupt the government hit a new level last week.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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And they happen to have 24 million followers on YouTube who watch for free, but they make advertising money. You may have seen TEDx. That's actually their franchise business. Yeah. They franchise the business. So like local events can use the TED branding and style and then they pay TED Talks a licensing fee. So if someone did a TED Talk, that's really impressive.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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If someone did a TEDx Talk, it just means they paid TED Talks. That's a fair point. But they're also making sponsorship money, Jack, because IBM, Google, and Rolex, that's their largest source of advertising revenue. Nick, they call them underwriters, not advertisers. Well played. Well, they also have a syndication business with deals for their content on Netflix, Audible, Delta.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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They even do a corporate training program. A B2B business where they visit companies and inspire the staff with 18-minute talks on community building. Don't you dare talk for 19 minutes. Yeti's added all up and TED Talks business makes the New York Times look simple. It makes Disney look boring. It makes TikTok look lame. How are they doing it, Jack?

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It all started with a simple question at TED Talks. So Jack, what's the takeaway for our buddies over at TED Talks? Ideas are the currency of white collar work. Yetis, the definition of currency is, here it is, something in circulation as a medium of exchange. Not a great definition, but the US dollar is a currency because you can exchange a dollar for a good or service of equal value.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Well, we believe there's another currency and that currency is ideas. When you share a good idea at work, you get something in return. TED Talk has positioned its ideas. as the best ideas. So interesting, groundbreaking, and unique that they make you more socially and professionally valuable. Yeah, and in a society that values you being interesting, you'll pay up for those ideas.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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We believe ideas are now a currency, and it's why we take such care to try to craft interesting, memorable, and shareable takeaways for you. When we make our takeaways, our thought is, how can you share this idea of the takeaway? And that's what we put into it. That's how TED Talk, a company built on speeches, makes $100 million a year. Because ideas are the most valuable currency in the economy.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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For our second story, to describe what Elon Musk is doing in Washington requires a brand new term, so we came up with it. Musking. The same thing that happened to Twitter is now happening to the U.S. federal government. Yet he's, in the last two weeks, Jack and I have talked about this a lot. We have seen more insane quantities of news than we have ever experienced in the industry.

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And even more consequential than Trump's 300 executive orders. A record. Are how he has empowered one man, Elon Musk. In fact, the cover of this week's Time magazine shows Elon Musk sitting at the Resolute desk in the Oval Office as if he is the president. Because Elon has unprecedented access to our government for a non-elected private person.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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And Jack, I noticed there follows like a particular playbook here for how Elon does things. Jack, you want to share the formula? It's all part of his Doge mission. He will basically tweet out misinformation or an exaggeration about a government agency that he wants to, and I quote, delete, and then he embarks on mass layoffs with Trump's approval.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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So to describe what's happening, we invented a brand new term. And here it is. Musking. And our third and final story. Costco is now the highest paying retailer in America by far. Costco has found the price of loyalty. Sounds like a Harry Potter book, but Costco has found the price of loyalty. But yet it is before we hit that wonderful mix of stories. Fantastic.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Yeah, like how he called USAID, the foreign aid agency, a criminal organization, which it isn't. Elon and the 20-something workaholics working for him got access to the U.S. Treasury payment system until a lawsuit stopped it, which meant that he could access the trillions of dollars that the federal government spends. It's just from like a basic business perspective is a huge conflict of interest.

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Elon has several businesses that depend on federal government for money and for approvals. He's running SpaceX and SpaceX depends on government money. He's running Tesla and Tesla depends on legalized self-driving cars. But besties, as Jack and I were digesting more of this news over the weekend, we came up with a way to describe what Elon's doing in DC because we've seen him do it at Twitter.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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It's called musking. Musking is when you eliminate as many workers and costs at a company as possible and then just kind of cross your fingers and see if it still works. Yeah, like with Twitter, he laid off 80% of the staff. He stopped paying office leases. He refused to pay severances. That was musking.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Now, Twitter does still work, but it's like the digital Wild West, with Elon acting as the sheriff. So, like, does the federal government still work? Like, today, yes. Yes, it does. But it may take years to see the full impact of all these cuts. Speaking of these cuts, the Trump administration also did a mass buyout offer of 2 million plus federal workers.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Basically, we'll pay you big money right now if you quit. And Jack, where have we seen that before? According to reports, that email was copy and pasted straight from Elon. He made the same bio offer to Twitter employees. So add it all up, yetis, and Elon musks Twitter, and now he's musking the federal government.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Of course, the stakes are way bigger this time because millions of people depend on federal programs that he is slashing. But Elon clearly thinks that the benefits of disruption justify the risks to people and workers. So Jack, what's the takeaway for all our buddies digesting all this news as well? There's a new phenomenon in the stock market. We call it the power premium. The power premium.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Yetis, a shocking news came out last week about Tesla's car sales in January. Jack, what were they exactly? Tesla's sales fell 12% in China. They fell 33% in Australia, 60% in Germany, and Tesla's sales in January fell by 63% in France. All right, Jack and I have been covering market news for 15 years. We have never seen a car company lose so much market share so fast.

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And yet, despite those truly horrible sales figures for January, Tesla stock price remains at all-time high levels. And why is that happening? Why is it the high price for the stock but such bad business right now? Tesla stock is getting the power premium. The stock is higher because the CEO is so close to power.

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šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Basically, access to Trump and the Treasury means that Elon has influence on government money and regulation. We're seeing this phenomenon with Oracle right now, too. The software company stock is at an all-time high, not just because of the AI boom. No, it's at an all-time high because CEO Larry Ellison is close to Trump. In fact, he's one of Trump's top picks to buy TikTok through Oracle.

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So the difference between the state of a business and its actual stock price, it could be the power premium. The power premium.

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Fantastic mix to start the week, Jack. Love the mix. No one else is doing it. Don't lie to us this morning. We know where you are right now. Yetis, you are wrapped up under a big blanket of tears, joys, and buffalo sauce. Just admit it. Yeah. Because today is the second biggest sick day of the year. Cough, cough. Sorry, boss. I've got the black lung.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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For our third and final story, Costco just gave its workers an epic pay raise. They are now the highest paying retailer in America. Why does Costco pay double the industry average? Why are they doing it, Jack? It's the price of loyalty. Yetis, Jack and I discovered this story last week, and then a bunch of yetis also DM'd us and told us about it too, and we jumped in T-boy style.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Most Costco stories we cover are on the consumer side, like the $1.50 hot dog and soda combo or the $5 rotisserie chicken. Or how the Costco magazine has 15 million readers. But yetis, this story is about Costco's workers. Because Jack just spent $300 over the weekend on chicken bakes, and we wanted to show some love.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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Last week, the union representing 18,000 Costco workers was threatening to strike. Yeah, Costco's employees almost went on strike. So what did Costco do, Jack? They see your strike threat, union, and they raise you a ridiculous pay increase. Yeah, that's right. Costco raised pay of its employees to 30 bucks an hour for most of their workers. And they decided to zhuzh it up even more. Yeah.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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They added two more dollar an hour pay raises guaranteed over the next two years. That's straight up Kirkland cash. But Nick, Billy Mays must be on staff because there's more. Yeah. They added vacation time for first-year employees and they added an extra week of vacation time if you've been working at Costco for 30 years.

The Best One Yet

šŸ’” ā€œIdeas = Currencyā€ — TED Talks’ CEO audition. Costco’s girl math. ā€˜Musking’ the US Gov’t.

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So if you're in Cabo and you see someone buying drinks for everyone at the resort, probably works at Costco. So Nick and I jumped in T-Boys style because Costco is now the highest paying company in retail by far. By far. Jack, could you put on a blue vest and sprinkle on some context for us, please? The average retail worker in America gets paid $14.12 an hour according to government data.

The MeidasTouch Podcast

Pathetic Trump Goes Nuts as Plans Are All Ruined

876.647

Can't get enough Midas? Check out the Midas Plus sub stack for ad-free articles, reports, podcasts, daily recaps from Ron Filipkowski, and more. Sign up for free now at MidasPlus.com.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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That's why I pointed him. Then Trump gets upset that Russia has been removed from the G8 for quite some time, Donald. He's like, that should never have happened. That should never have happened. That's what you're talking about while a war has just broken out between India and Pakistan? Play this clip. What's going on right now?

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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And by the way, didn't Donald Trump say that he would end the war in Ukraine in 24 hours, that he would end the war in Gaza in 24 hours, and he would bring peace to Gaza in 24 hours? Remember he said that peace he promised. Remember Donald Trump said that no wars would start? Well, there you have it.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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Donald Trump then gets upset when he finds out that Russia has been banned from playing in the World Cup. He's like, I didn't know that. I just found that out. Here, play this clip. It's going to be very strong. Thank you. Yes.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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Then you have J.D. Vance threatening tourists who show up in the United States to watch the World Cup in 2026. And J.D. Vance says you better leave when you're supposed to go or else Kristi Noem, less Secretary Noem, is going to come after you. Play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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Oh, that's very funny. You're threatening people. They're going to end up in concentration camps in El Salvador. Ha ha ha. When you're actually disappearing human beings and you're putting tourists in detention centers, when you're taking tourists and basically treating them like criminals and you've destroyed tourism into the United States. You find that funny?

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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I mean, these people are sick, demented people. Speaking of, Christine Ohm, Dog Killer Homeland Security Secretary, shows that this regime is basically just like Kim Jong-un. Thank you. You're making everyone's dreams come true, Mr. President. Here, play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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You had the newswire saying Pakistan will respond to attacks by India. Military says India army says justice is served after strikes on sites in Pakistan. Donald Trump says, I don't know if I'm supposed to say soccer or football. Pakistan begins process of retaliation against India strikes. That's what's going on. And Donald Trump says the following. Let's play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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Then Donald Trump reflects on his disastrous press conference with Canada's Prime Minister Mark Carney earlier in the day, where Prime Minister Carney went elbows up, stood up to Donald Trump and said, not now, not ever. Canada will never be a 51st state. And Donald Trump was like, maybe, maybe, maybe. And Prime Minister Carney is like, never, never. So now Donald Trump, again, while a war is

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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is taking place in India and Pakistan. Donald Trump is like, should I call him? I've never called him Governor Carney. Should I call him Governor Carney? Here, play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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So then finally, finally, Donald Trump says something about the attacks between India and Pakistan. And Donald Trump's response is, it's a shame. I hope it ends soon. It's a shame. Here, play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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That's your response. It's a shame. You know, maybe make phone calls, maybe reach out to NATO. Oh, wait a minute. You've alienated all your allies. You've alienated the world's community. You've created such instability that India's even going about this because they think that there's nothing that you're going to do to retaliate against them.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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So you've basically shown complete and utter weakness and capitulation around the world. By the way, that statement's the weakest thing ever as well. Then Donald Trump is asked, so why haven't you done any deals yet? And Donald Trump's like, I could announce any deal. I could announce 100 deals tomorrow. Play this clip. Yeah.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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You got more Donald Trump attacking New York Attorney General Letitia James. I don't randomly play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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I've known Donald Trump then talks about Um, uh, he's asked a question about progress as it relates to, um, Russia and, and, uh, peace in Ukraine. And then Donald Trump's now like metric. He's like, I did it. I solved it. Russia would have taken over Ukraine, but I stopped him. No, no, you didn't. You didn't do anything at all. But this is Donald Trump's new view. We won.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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I did what I said I was going to do there. They are stopped. Play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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And then Donald Trump at this bizarre press conference asks Rudy Giuliani's kid, who's one of the leaders of the 2026 World Cup task force. Trump asks Giuliani's kid, if my golf game is good, he goes, tell everyone I'm a good golfer. Tell everyone I'm a good golfer. Here, play this clip.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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So utterly deranged. So utterly deranged. Folks, we're going to keep on following what's going on in Pakistan as well. We know that there are significant clashes between the Indian and Pakistani army ongoing in the Kashmir region. Small arms, machine guns, mortars, heavy artillery being used against military positions on both sides.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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The United Nations is out with a statement the world cannot afford. a military confrontation between India and Pakistan. Pakistan's information minister tells Sky News that they have shot down two Indian jets. Reports of another fighter jet being down over South Kashmir, which has hit a school. Lieutenant General of Pakistan says it's an act of war.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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A war has just broken out between India and Pakistan as India struck targets in an area in Kashmir controlled by Pakistan. What is Donald Trump doing while that was taking place? He was holding a 2026 World Cup playoff. planning task force. That was one of the most bizarre press events that I've ever seen. Just take a look what the newswire was saying.

The MeidasTouch Podcast

Trump Holds Inexplicable Press Event as War Starts

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Total instability in the world right now caused by Donald Trump. We'll keep you posted every step of the way. Hit subscribe. Let's get to 5 million subscribers.

The MeidasTouch Podcast

Molly Jong-Fast reacts to Trump’s Attacks On Americans

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Can't get enough Midas? Check out the Midas Plus sub stack for ad-free articles, reports, podcasts, daily recaps from Ron Filipkowski, and more. Sign up for free now at MidasPlus.com.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

0.39

In an age of unprecedented disruption and opportunity, success depends on what you do with your data and how fast you do it.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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Elsewhere in higher ed news, the Education Department says it will start collecting on defaulted federal student loans for the first time since 2020 when collections were put on pause due to the pandemic. According to the department, borrowers in default will receive an email asking them to make a monthly payment, enroll in an income-driven repayment plan, or sign up for loan rehabilitation.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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President Trump is vowing to stick by Defense Secretary Pete Hegseth in spite of new revelations that the Pentagon chief used his personal phone to place sensitive military information into a signal chat featuring his wife, personal lawyer, and others.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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Speaking at the White House Easter Egg Roll yesterday, Trump said that Hegseth was doing a great job, while Hegseth blamed former staffers he fired over alleged leaks of information for running to reporters.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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According to U.S. officials, Trump is unlikely to fire Hexeth at least anytime soon, given the political capital he spent to get him confirmed. Dismissing him could also raise questions about why he held on to National Security Advisor Mike Walz after he added a reporter to a separate signal chat about military plans. the U.S.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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is dialing up its trade dispute with China, targeting the regional supply chains of some of its leading solar panel manufacturers with triple and even quadruple-digit tariffs. I asked Journal Energy Transition reporter Ed Ballard what effect the new levies on imported solar cells from Cambodia, Thailand, Vietnam, and Malaysia could have on the global renewables market.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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Ed, is that the only outlook for American industry here? I see that one U.S. coalition, the American Alliance for Solar Manufacturing Trade Committee, came out and called this tariff action a decisive victory for U.S. manufacturers.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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And in market action today, U.S. stock futures are pointing to a higher open following yesterday's rout, which was spurred by trade anxiety and concerns over President Trump's attacks on Fed Chair Jerome Powell. A wave of big industrial earnings is due this morning, including from Lockheed Martin, while Tesla's results are due after the market close.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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And the IMF will release its World Economic Outlook at 9 a.m. Eastern. a window into its view on the global economy and inflation amid Trump's tariffs. Coming up, the US and India agree to talk trade. We'll catch up with our editor in New Delhi about what could be on the table after the break.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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The U.S. and India have agreed to broad terms of negotiation for a potential bilateral trade deal. That news followed a meeting between Vice President J.D. Vance and Indian Prime Minister Narendra Modi, and we report that the talks will likely be broader in scope than the deals the U.S. is seeking with dozens of countries before a pause on reciprocal tariffs ends in July.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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Tripti Lahiri is the journal's South Asia bureau chief. Tripti, I know that when Prime Minister Modi visited Washington in February, he offered to expand bilateral trade substantially. Decode that for us in the context of these talks.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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It's Tuesday, April 22nd. I'm Luke Vargas for The Wall Street Journal, and here is the AM edition of What's News, the top headlines and business stories moving your world today. Harvard is suing the Trump administration, arguing that the government violated the university's constitutional rights by freezing billions of dollars in federal funding and jeopardizing its academic independence.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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That mention of the high duties that Tesla had been complaining about, that's a good segue to some reporting that you had for us earlier this month, noting India's long history with tariffs, part of a protectionist strategy that it first pursued after independence from Britain. How does that factor into how the government may be looking at this current moment?

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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You mentioned the 90s were seen as an opportunity for India to pivot away from the USSR, but that now some see this as a golden opportunity. How so?

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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OK, so maybe an opportunity here for India to siphon away business from China, but maybe also from other regional economies, many of which are targeted with much higher reciprocal tariff rates than India.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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Tripti Lahiri is The Wall Street Journal's South Asia Bureau Chief. Tripti, thank you so much for the update.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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And that's it for What's News for this Tuesday morning. Today's show was produced by Daniel Bach and Kate Bullivant. Our supervising producer was Christina Rocca. And I'm Luke Vargas for The Wall Street Journal. We will be back tonight with a new show. Until then, thanks for listening.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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The suit asks a federal court to halt the funding freeze and declare the move, as well as demands made of the university by President Trump's anti-Semitism task force as illegal. Those demands include federal government oversight of admissions, hiring, and the ideology of students and staff, which Harvard says go against the First Amendment.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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This is the era of KX. KX, survival of the fastest. Harvard sues the Trump administration, setting up a legal fight over the president's campaign to reorder elite higher education. Plus, Washington slaps heavy tariffs on solar imports from Southeast Asia and why the escalating U.S. trade war with China is a golden opportunity for India.

WSJ What’s News

India Sees a Golden Opportunity in U.S.-China Trade War

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The task force, which in recent weeks has shaken up several top American universities, says it's targeting schools that failed to protect Jewish students during pro-Palestinian protests last year. A White House spokesman responded to Harvard's suit, saying the university had failed to meet the basic conditions of accessing taxpayer funding.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Today's episode is sponsored in part by Airbnb, Open Phone, Shopify, Mercury, Built, Indeed, and Microsoft Teams. As always, you can find all of our incredible deals in the show notes or at youngandprofiting.com slash deals.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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We like to start off with backgrounds and childhoods and things like that. So in your own words, you were a fat kid growing up. At one point, you were almost 300 pounds. And it turns out you were sick and you didn't even know it. So talk to us about your health journey and how you ended up starting this path on biohacking.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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That's super powerful. So speaking of being a futurist, you think that people are going to start living a lot longer. And you say that you think you're going to live to 180 years old. Now, the average human.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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I didn't realize that. So you think you're going to live to at least 180 years old. I believe you. I mean, I know that you've spent hundreds of thousands of dollars biohacking your body and we can get into that later. So I definitely believe you on this because humans are, you know. living to be older and hopefully we figure out the science to do this.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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But talk to us about why you think this is even possible, because a lot of people are hearing that and, you know, the average lifespan is 80 years old and we're tacking on 100 years to that. Why is that even possible, in your opinion?

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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120 or something like that.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Yeah, your tongue is blue. What's that about?

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Well, it's super interesting, you know, what you're saying about how long we'll live. Yeah, fam, I want the attention of all you renters out there. And I know there's a lot of us. There is a platform called Built where you can pay your rent through this platform. I've been using it for over a year. And you can earn your favorite airline miles and hotel points just by paying your rent on time.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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I, of course, always pay my rent on time. And as a result, I accumulated a lot of points, so much so that I'm going on a trip to Tulum for my birthday with my friends. And I was able to pay for my hotel and my airline flight by using Built. Sounds too good to be true? Let me explain.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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There's no cost to join, and just by paying your rent, you'll unlock flexible points that can be transferred to your favorite hotels or airlines. It could even be transferred to a future rent payment, your next Lyft ride, and so much more. When you pay your rent through Built, you unlock two powerful benefits—

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Number one, you earn one of the industry's most valuable points on rent every single month. No matter where you live or who your landlord is, it doesn't matter. Your rent now works for you. Second, you gain access to exclusive neighborhood benefits in your city.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Built neighborhood benefits are things like extra points on dining out, complimentary post-workout shakes, free mats or towels at your favorite fitness studios, and unique experiences that only Built members can access. When you're ready to travel, Built points can be converted to your favorite miles and hotel points around the world, meaning your rent can literally take you places.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Get your next vacation for free just by paying your rent. So my question is, what are you waiting for? You're already paying your rent. Start using Built today and take advantage of your neighborhood benefits by going to joinbuilt.com slash profiting. That's J-O-I-N-B-I-L-T dot com slash profiting. Again, joinbuilt.com slash profiting. and make sure you use our URL so they know that we sent you.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

1442.654

That's joinbuilt.com slash profiting to sign up for Built today. Yeah, fam, when I was building this business, one bad hire set us back weeks, even months, and cost way more than just money. Finding the right people fast isn't just helpful, it is essential for your business. And that's where Indeed comes in. When it comes to hiring, Indeed is all you need.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Stop struggling to get your job posts seen on other job sites. With sponsored jobs, your post jumps to the top of the page for your relevant candidates so you can reach the people that you want faster. And it makes a huge difference. According to Indeed data, sponsored jobs posted directly on Indeed have 45% more applications than non-sponsored jobs.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Plus with Indeed sponsored jobs, there's no monthly subscriptions, no long-term contracts, and you only pay for results. One of the things that I love about Indeed is how it just simplifies hiring. Everything is all in one place for you. I don't waste time on candidates who aren't a good fit.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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And when I first started my business, I was buried in resumes, juggling interviews, and it was just so hard to find the right people. It was overwhelming, and I wish I had used Indeed from the start. Now we use Indeed for all our hires. How fast is Indeed? In the minute that I've been talking to you, 23 hires were made on Indeed, according to Indeed data worldwide.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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There's no need to wait any longer. Speed up your hiring right now with Indeed. And listeners of this show will get a $75 sponsored job credit to get your jobs more visibility at indeed.com slash profiting. Just go to indeed.com slash profiting right now and support our show by saying you heard about Indeed on this podcast. Indeed.com slash profiting. Terms and conditions apply.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

1534.1

Hiring Indeed is all you need. Yap gang, one of the hardest parts about B2B marketing is reaching the right audience. Just last week, I got served an ad for a forklift certification. I work in digital marketing, not a warehouse.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

1547.746

It doesn't matter how clever your message might be or how great your product is, if it's not landing with the right audience who actually needs it, it's just noise and you're wasting your money. So when you wanna reach the right professionals, use LinkedIn ads. LinkedIn is now home to a community of over 1 billion professionals, and that's what makes it different from other advertising platforms.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

1566.835

You can reach your ideal buyers by targeting specific job titles, industries, companies, seniority level, skills, company size, so many different targeting criterias. If there's a professional you need to connect with, chances are they're already on LinkedIn. Believe me, as the queen of LinkedIn, I can tell you there's no other online kingdom like it.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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So stop wasting budget on the wrong audience and start targeting the right professionals only on LinkedIn ads. LinkedIn will even give you $100 credit on your next campaign so you can try it out yourself. Just go to linkedin.com slash profiting. Again, that's linkedin.com slash profiting for your $100 credit. And guys, this is an amazing deal. $100 to try LinkedIn ads for free.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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You're definitely going to want to try this for your business. Again, that's linkedin.com slash profiting. Terms and conditions apply only on LinkedIn ads. Do you think that there's a max limit to the human lifespan? I just want to pick your brain about the future, what humans will look like in your opinion.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

1783.919

That is so interesting. And it's so important. I definitely want to drive this point home. There's like 13 million people by I think 2050 are going to have Alzheimer's. And I think the rate of Alzheimer's is at an all-time high. It keeps increasing. And there's so much dementia going on.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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And like you said, when we think of older people, we think of children now instead of these wise people where we should be getting information from. And it's so important that as we all grow older, that people actually have the mental capacity to tell the knowledge to everybody else so that we can learn from those people.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

192.073

Well, that's really cool. I mean, everybody knows you as Bulletproof, Dave Asprey. That's what we know you as. But it turns out you had a whole super successful career before all of this. You made $6 million by the time you were 26. You had a very successful career. And I actually did a bunch of research and found out that you were the first person to ever sell anything on the internet.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Yeah. I'm so happy that you're working on all this kind of stuff. It's really important that you're doing this kind of work. So a couple last questions before we move on to Fast This Way. You're currently, I believe, 49 years old. I'd love to know. 48.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

1976.673

That's exactly what I was going to ask you. And by the way, I totally agree. I look way younger than I am. And I hate when- Are you like 24? No, I'm not. I'm in my early 30s and nobody believes, and like I look way younger.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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And so I hate when people ask me because I'm like, no, I worked out my whole life. I eat healthy and yeah, I look younger and I'm not, I don't feel my age. And so I love that, like saying a percentage of your goal. So what are you biologically and how do you figure that out?

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

2007.017

And the second part of the question is how much money have you spent on this and what are the types of things that you do to reverse your aging?

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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So talk to us about your whole background before being the father of biohacking.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

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Yeah. Well, this has been so interesting. I would love to move on to your book, Fast This Way, because there's so much...

Young and Profiting (YAP) with Hala Taha

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You wanted to know how much I spent. Yes, how much you spent. And what are the types of things that you're spending your money on?

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Love it. So why don't well, let me ask you one other thing. What is it? So you spent two million dollars. What would you say is the most effective thing that you've done so far?

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Hmm. Okay. Well, this is a great segue into your new book that came out last January called Fast This Way. So I thought the best way to kick this off is to get your definition of fasting because it's not only about food.

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This episode of Young and Profiting Podcast is brought to you by Mercury, the modern business banking experience that brands like mine use to manage their finances. I've got a confession to make. I used to dread logging into my old business bank account. The interface looked like it hadn't been updated since 2003.

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I tried to transfer funds and somehow ended up needing to call customer support just to move money between my accounts. That's not ideal when you're running a fast-paced business. And that's why I made the entire company switch to Mercury. That's right, all of our accounts, credit cards, it's all on Mercury now.

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With Mercury, you can accept payments, send invoices, and pay vendors, plus enjoy free domestic and international USD wire transfers. You can also get instant access to virtual cards that you can track and lock to specific merchants, earning you 1.5% cash back on every single purchase. Mercury streamlines your banking and finances in one place so you can focus on growing your online business.

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Deposit $5,000 or spend $5,000 using your Mercury credit card within the first 90 days to earn $250 or do both for $500 in total rewards. Learn more at mercury.com slash profiting. That's mercury.com slash profiting. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column NA, and Evolve Bank & Trust. Members FDIC.

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Working capital loans provided by Mercury Lending, LLC. This episode of Young and Profiting is brought to you by Mercury, the modern business banking experience that brands like mine use to manage their finances.

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I remember when I used to sit down to review our company's monthly budget, spreadsheets open, coffee in hand, and wasting 45 minutes just trying to find clear, up-to-date numbers from our bank accounts. I couldn't get a clear picture of our cashflow without toggling between tabs and downloading clunky PDFs. And that's when I realized we needed something smarter.

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2699.601

That's why we made the switch to Mercury. Mercury is the go-to banking product for over 200,000 startups, small businesses, and e-commerce brands. It's designed with a sleek interface and transparent pricing, no hidden fees, making it simple to manage your banking, capital, and credit all in one place. With Mercury, you can accept payments, send invoices, and pay vendors.

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2721.937

Plus, enjoy free domestic and international USD wire transfers. You also get instant access to virtual credit cards that you can track and lock to specific merchants, earning you 1.5% cash back on every purchase. Mercury streamlines your banking and finances in one place so you can focus on growing your online business. Mercury is a technology company, not a bank. Check show notes for details.

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2746.422

Deposit $5,000 or spend $5,000 using your Mercury credit card within your first 90 days to earn $250 or do both for $500 in total rewards. Learn more at mercury.com slash profiting. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, column NA, and Evolve Bank and Trust members, FDIC. The I.O.

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card is issued by Patriot Bank member, FDIC, pursuant to a license from MasterCard. Working capital loans provided by Mercury Lending, LLC, NMLS, ID 2606284. Hey, Yap Gang, this podcast started as a side hustle, a late night labor of love fueled by a dream to share stories, lessons, and real experiences with other entrepreneurs. Back then, it was just me, a mic, and a mission.

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That's shopify.com slash profiting. So let's stick on that since you brought it up, skipping breakfast. I think it's, you got to wait six hours. I think in your book, you said six hours after you wake up is when you should first, you know, break your fast, I guess, or eat your lunch. Is that true?

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So fastestway.com. I'll stick that in my show notes. So when people think about fasting, I think the big buzzword is ketosis. Everybody knows about ketosis and that's what they want to enter into a state of ketosis. But then there's also another important world called autophagy. Phagy? Autophagy?

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Autophagy. Sorry, I read it. I didn't hear it. Autophagy, right? So tell us about the difference between ketosis and autophagy.

Young and Profiting (YAP) with Hala Taha

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3301.14

It is so, so interesting. You know, I was always never a fan of fasting because I grew up Muslim. Right. I'm the least religious person ever.

Young and Profiting (YAP) with Hala Taha

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And so, like, I was tortured being fasted fasting during Ramadan. And it was so hard because you're not even allowed to drink water. And I think spiritually, I respect it. You know, I don't I haven't fasted since. high school because I decided that it made me sluggish and that I couldn't compete. I wasn't going to... When I was getting my MBA, I was like, I won't get a 4.0 if I fast.

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When I was in corporate, I won't be competitive. Now I'm an entrepreneur. Same thing. I feel like I can't be competitive if I'm fasting for a month. And then plus, I feel like it's kind of an unhealthy way to do it. So you only eat... when it's dark outside.

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And a lot of people usually wake up at 4 a.m., they eat, then they'll eat again at like 7 or 8 when the sun goes down, and they'll probably eat all night. And then you can't have water or coffee during the day. So what do you think about this kind of fasting? It can't be good for you.

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I don't know. Losing weight?

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Yeah. So, well, that's all really helpful. I guess you gave me a little bit of motivation to figure out how I could do it.

Young and Profiting (YAP) with Hala Taha

Dave Asprey: Biohacking for High Performing Entrepreneurs | Mental Health | YAPClassic

3536.533

Hmm. That's, that's super interesting. So let's talk about, uh, I know we're running a little short on time, so actually I'm going to skip to something else. Let's do a quick fire segment. I'm going to rattle off some ways that you can fast and why don't you tell us quickly what they are and the good and the bad with each one. So let's start with the 16, eight fast.

Young and Profiting (YAP) with Hala Taha

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3575.359

Okay. Let's do OMAD, one meal a day.

Young and Profiting (YAP) with Hala Taha

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3630.882

Okay. Spontaneous meal skipping. Okay.

Young and Profiting (YAP) with Hala Taha

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3662.719

Hmm. Okay, so let's go back to, you just mentioned something that I want to touch on. You said that women and men fast differently. Why is that?

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3754.291

Now I just got it. Now I got it. It took me a minute. I was like, kickstand.

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Guys, I have to say Fastest Way has so much information. There's so many things we didn't get to talk about, really, like sleep related to fasting, exercise related to fasting. You guys can get all that information in Dave's book. Dave, the last question I ask all my guests is what is your secret to profiting in life?

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3834.139

Love it. And where can our listeners go to learn more about you and everything that you do?

Young and Profiting (YAP) with Hala Taha

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3855.394

Amazing. Thank you so much. I love this conversation. It was so good.

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396.078

Yeah. Oh, my gosh. What a cool story. And probably so many people tuning in had no idea that you were the first one to sell anything on the Internet.

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So you had this computer science background and you also had a love of coffee pretty early, which is which is kind of funny looking at your career now and the fact that you created Bulletproof Coffee so many years later and it's all started with caffeine T-shirts. It's kind of do you ever look back at that and think like, wow, like I was on to it already, like since back then?

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Yeah. So let's go back to you said you got into Entrepreneur Magazine. I think I read that you were 297 pounds when you were in that magazine. So what made you decide like, you know what, I've had it with computer science. I want to kind of take what I learned with computer science and apply it to my body now because I'm almost 300 pounds.

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I'm just going to say I love that. I just love the story. You go ahead.

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That is such an amazing story. And it's so cool how just having good intentions will almost always when you're starting a business or starting something, having good intentions and just wanting to help people, eventually the money will come find you. You know, you just wanted to put that information out there to the world.

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And it all worked out because you were doing a service to others and having pure intentions with it. I find that a lot with all the people that I talk with.