Natalie Dawson

This is what we are doing for email marketing inside our business.

Then I move into seeing if they can mimic what is the behavior of

to then move into mastering it.

And once somebody is at mastering something inside a plumbing business for $800,000 a year that it's generating, they can then start to tweak and add things.

And maybe we're gonna also try one other thing.

We're gonna try...

Instagram marketing, because we know that our plumbing clients are on Instagram and we're going to have this strategy here.

So now I'm going to be able to add to that, at which point when a team member can go through those first three M's, model, mimic, master, then they're in a position to multiply their role because they're

If they really did master something, the results would show that to indicate that the business is ready for them to add potentially a marketing coordinator underneath the marketing manager that can then go through those first three steps of the process while the team member who was once responsible for those things is no longer doing those things but is being additive to additional types of marketing inside that business.

Do you think you weren't as successful when you were hiring people you could manage?

Because now you're able to bring on talent to help you bring on whole new lines of revenue, whole new partnerships, business opportunities, manage those things.

I think that's important once you reach $30 million of revenue.

But until you as the founder...

can generate something that you can prove works and you can replicate what works.

You open yourself up to significant risk and the stats show it.

The majority of businesses, 97% of businesses fail within 10 years.

So by trusting or thinking that you're going to bring on somebody who's smarter than you, you're not actually taking on your role to say, this is what I want to build.

This is what I've built so far.

Before you will be additive to this environment, I need to make sure that what we have built so far, the $800,000 of revenue, the $2 million of revenue, the $10 million of revenue, I need to first make sure that you can do that.

Because if you can't do that and we can't duplicate what we're already doing that works well,