Natalie Nixon

Mix it up a bit.

Yeah, so there is a clear business ROI between creativity and innovative return on investment for organizations.

So one example is when you commit to building the creative capacity of yourself, of your team, of your organization, you necessarily have to engage in much more inventive thinking.

and imaginative ways to explore the problem at hand.

And when you engage in more inventive thinking, you identify variations in your product offering and the service offering and the experiences that you're delivering.

Maybe you decide to, instead of selling experiences, you're going to productize it or vice versa.

And that leads to new revenue streams.

That's a business result between...

draw a line between inventive thinking and new revenue streams.

Another example of the business RI of creativity is that when we collaborate, creativity increases.

Now, most of us, if we're honest, despise collaboration because we think, why do we have to bring these people in?

We're fine skipping along the way we've always done things around here.

But when we collaborate long term, collaboration, it challenges our assumptions.

It ultimately increases productivity.

When productivity goes up, efficiencies go up.

And when efficiencies go up, costs go down.

That's a business result that you can link between collaboration, which is an essential ingredient in creativity, and lowering costs.

And then a third example that highlights the business ROI of creativity is that an essential underpinning of creativity is curiosity.

It's being able to ask very different sorts of questions.

P.S., we get better at asking questions when we collaborate, either because questions are being asked of us or we need to understand why our colleague does it this way and not our way.