Natalie Padilla

Yeah, it's a great question, Natalie.

So I'm Benny Brooks.

I'm a UX design lead here and also design lead coach.

And also sort of each lead does some other things for the team.

So one of my pillars is helping to run and evolve the design operations for our group.

So there's going to be, I'm not going to lie, quite a few food industry analogies being thrown around today.

And I'm just going to start that right away.

So previously we were sort of running our research practice a bit like a potluck.

So, you know, everyone was showing up with their own contributions to the practice, their own kind of recipes for research activities and insights.

And everyone was getting to see what everyone else could do.

But in the spirit of a potluck, it's like you just get to see this one thing that someone did.

Maybe you learn one recipe.

but nothing is really shared at a global level and there's no consistency.

So that was fun, but we kind of wanted to figure out what we would need to do to stand up the practice more like a Michelin star restaurant.

So we wanted it to be tight, consistent for our partners and stakeholders, polished.

We wanted to document everyone's skills and abilities so we could learn from each other in a more consistent way, in a more professional way and still creative.

Like we still want room to play, but just step it up to the next level.

Mm-hmm.

Yeah, so that sort of happened over a few months.

I think we had a research